Mélanie Teixeira
Post-production Producer at Nightshift
Paris, France
TitleThe Green Billboard
Agency
Campaign The Green Billboard
Advertiser KLM
Brand Transavia
Date of First Broadcast/Publication
Business Sector Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Philosophy During holidays in France, 15% of the media billboards are unsold. Waiting for the next campaign, they are covered with a green paper. Precisely the color of Transavia, the low-cost airline company of Air France KLM.

We hack those unsold billboards and transform this available green paper into free ads thanks to the Instagram tag @transaviafr.
Media Type Integrated Media/360 Activation
Length
Creative Director
Art Director
Art Director Assistant
Copywriter
Production
CEO
Producer
Producer
Producer
Image
Image
Image
Sound
Stage Manager
Stage Manager
Stage Manager
Stage Manager
Post Producer
Editing
Editing
Motion Designer
Music Research
Music Research
Commercial Team
Commercial Team
Commercial Team
Commercial Team
Commercial Team
Commercial Team

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