Peruvian Strategic Planner who started in consumer research
(Chopin, ICOM, GfK) to then enter the digital world and discover strategic planning (Wunderman Peru). After a brief incursion on corporate world (Nestlé Peru) went back to agency life (Circus Grey and MullenLowe Peru).
To then travel to the other side of the world and lead a Planning Department (Wunderman Dubai) that works on regional strategies (Middle East).
Instructor at Brother Escuela de CreativosFormer professor of the Universidad Peruana de Ciencias Aplicadas teaching Advertising Strategy and a lecturer for the Miami Ad School's Account Planning Boot Camp and the Social Media Boot Camp too. Guest Lecturer at the Escuela Superior de Creativos Publicitarios in Argentina and at Universidad del Pacífico in Peru. Guest speaker at Universidad Tecnológica del Perú and Universidad del Pacífico
I’m not your typical strategist.
Have been considered by creatives to be ‘one of them’ but with a different set of skills that complement their work. This is the reason they always include me and let me have an active role in the whole creative process. My skills also include working closing with clients, involving them in the strategic process.
I believe in brands that add value to people’s lives and have an active role in developing culture.