Alvaro Bretel

Alvaro Bretel

Planning Director at Wunderman
Dubai, United Arab Emirates

About me

Peruvian Strategic Planner who started in consumer research 
(Chopin, ICOM, GfK) to then enter the digital world and discover strategic planning (Wunderman Peru). After a brief incursion on corporate world (Nestlé Peru) went back to agency life (Circus Grey and MullenLowe Peru).
To then travel to the other side of the world and lead a Planning Department (Wunderman Dubai) that works on regional strategies (Middle East).

Instructor at Brother Escuela de CreativosFormer professor of the Universidad Peruana de Ciencias Aplicadas teaching Advertising Strategy and a lecturer for the Miami Ad School's Account Planning Boot Camp and the Social Media Boot Camp too. Guest Lecturer at the Escuela Superior de Creativos Publicitarios in Argentina and at Universidad del Pacífico in Peru. Guest speaker at Universidad Tecnológica del Perú and Universidad del Pacífico

I’m not your typical strategist.
Have been considered by creatives to be ‘one of them’ but with a different set of skills that complement their work. This is the reason they always include me and let me have an active role in the whole creative process. My skills also include working closing with clients, involving them in the strategic process.

I believe in brands that add value to people’s lives and have an active role in developing culture.

Sector Experience


Strategic Planning Director
Dubai, United Arab Emirates
April 2016 - Present (2 years 9 months)
A gut feeling driven strategist leading the Planning Department of a data driven agency.
Working on regional strategies (mass, digital, social) for the MENA region.

Clients: Unilever, GSK, Ford, Jotun, Henkel, SCA, Dubai Tourism
Strategic Planning Director
Lima, Peru
December 2014 - April 2016 (1 year 4 months)
The first planner in the agency and part of the agency’s directive team.
Part of the team that won 6 out of 6 pitches in 2015
Took part on The Institute 2015, Lowe’s global boot camp for rising stars.

Clients: Lenovo, Unilever, Nike, Cencosud Group, AJE Group (for 18 countries), Codelpa.

Strategic Planner
Lima, Peru
December 2013 - December 2014 (1 year)
Responsible for developing communication strategies for all the agency’s clients. My tasks included market research, consumer understanding, creative briefs as well as brand architecture.

Clients: Mazda, LG, SABMiller, Molitalia, Sodimac, Claro, Pacífico Insurance, Falabella, Banco de Crédito del Perú (BCP), Frecuencia Latina, El Comercio, IFB Certus, San


Strategic Planning / Advertising

2013 (1 year)
Two online courses: Strategic Planning and Planning G8, given by Strategic Planners from Argentina and around the world.

Bachelor's degree in Advertising

2005 - 2010 (5 years)

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