Tessa Conrad

Tessa Conrad

Global Manager, Innovation & Operations at TBWA & DAN Worldwide
New York, United States

About me

Currently focused on making things @ TBWA & DAN Worldwide in NYC. Subscribe to the belief that innovation and operations are inseparable, in order to truly lead and implement change for global clients and networks.

Unapologetic nerd in all things tech, tv and trivia. Compulsive reader, late-night typer and typically on the highly-energetic side of things.


Global Manager, Innovation & Operations
New York, United States
January 2016 - Present (6 years 4 months)
Oversees global network of 300+ TBWA offices and 1,000+ digital experts in the Digital Arts Network.

Responsible for: Disruption Live training & implementation including building & implementing a toolset for the network, operationalizing digital & innovation strategy, tools management & strategy, building & leading workshops, network management (key markets & global accounts), global strategic partnerships (Google, Twitter, Facebook, etc), digital strategy & creative implementation for key global strategic accounts, concepting & building network (TBWA & DAN) global websites, network innovation pilots, research & development of creative technology.

Core focus on building digital & social business team for McDonald’s global digital account as well as operations lead for implementing Disruption Live for Accenture's global team.
Project Manager
New York, United States
November 2014 - December 2015 (1 year 1 month)
Manage global Digital Arts Network & TBWA initiatives including: strategic partnerships, rolling out Disruption Live to the 300+ offices in the network, global pitches, as well as offering strategic support.

Developed and rolled out Disruption Live, a methodology for real-time & proactive handling for global clients. Responsible for: global strategic partnerships, digital & social pitches, network management & sharing, bridging TBWA with start ups, management & implementation of global enterprise tools (Crimson Hexagon, Sharpr), team operations.

Clients: Nissan, Datsun, GoDaddy
Project Manager
Hong Kong, Hong Kong
February 2014 - October 2014 (8 months)
Predominantly a part of the Infiniti Luxury Arts Studio, working to launch global digital and social campaigns for the brand.

Led global digital & social for Infiniti, including: social/digital campaigns, film shoots & video creation/distribution, regionalization, paid media strategy, analytics & optimization, platform development & execution and UX strategy.

Clients: Infiniti, Nissan
Project Coordinator
Hong Kong, Hong Kong
June 2013 - January 2014 (7 months)
Working to develop and execute global digital projects and strategy across various platforms. Focused work as part of the Infiniti Luxury Arts Studio.

Worked client facing on the global digital Infiniti automotive account with a focus on: regional management, social executions, launching of a microsite, strategy and analytics.

Clients: Infiniti, Nissan, Wrangler, one2free
Digital Arts Network Intern
Hong Kong, Hong Kong
February 2013 - May 2013 (3 months)
Worked on several different teams throughout the Digital Arts Network, the Social Media Arts lab and the TBWA group as a whole. Mainly focused on digital strategy, planning, social media, account servicing, app review, competitive audits, reporting, analytics, awards and trend analysis.
Strategy & Client Engagement Intern
New York, United States
June 2012 - November 2012 (5 months)
Had the pleasure of working at Firstborn, the Dentsu-owned digital creative agency in NYC. A close-knit company that helped me to grow as a young professional and work on my skills including the following: researching, preparing decks, competitive reviews, daily blogging, community management, analytics, digital & social strategy, writing and proofreading.
Marketing and Communications Intern
Evolved Enterprises
May 2011 - August 2011 (3 months)
Worked alongside the Hong Kong Tourism Board to develop and organize the first ever “Festival of Restaurants”, encompassing over 90 fine dining and causal dining spots. Paired with sponsors such as Grey Goose, to organize events for over 250,000 people. Handled press releases, account servicing, blogging and digital & social media strategy.


Major in Political Science, Minor in Management, Concentration on Foreign Policy

International Baccalaureate Diploma

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