Transavia - "City Guide"

Havas Paris

Havas Paris Puteaux, France

4780

Title	City Guide
Agency	Havas Paris
Campaign	Holidays are Back
Advertiser	KLM
Brand	Transavia
Date of First Broadcast/Publication	2019 / 9
Business Sector	Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Tagline	Holidays are Back
Philosophy	That's all folks - the summer holidays are already over and you’ve gone back to your little habits and routine: commute, work, sleep, and repeat... In the end, the holidays are always, always way too short. For all those looking for ways to prolong the holidays, Transavia and its agency Havas Paris Seven have launched the pop-culture coded campaign "Holidays are back", featuring a film and billboard activation. The billboards are visible all throughout France, but only 5 of them feature a boarding pass in the image. The first persons to post a story with a photo of the billboard and the tag @transaviaFR will win 2 round trip tickets to one of the 100 Transavia destinations... So keep a look out!
Media Type	Billboard
President	Elisabeth Billiemaz
Creative Director	Stéphane Gaubert
Strategic Planner	Sabrina Guendouz
Art Director	Jordan Molina
Designer Writer	Ludovic Miège
Budget Officer	Frederic Guiraudou
Budget Officer	Lola Abourmad
Budget Officer	Pascale Vinzant
Budget Officer	Agathe Pannaud
Art Buyer	Sylvie Gazaix
3D Studio	Lightfarm
Photographer	Milton Menezes