Evolved and optimized the communications and marketing infrastructure, to create high-impact, integrated campaigns. Coordinated rebrand strategy and positioning.
• Worked with key leaders to update strategic plan, using Eurosport's new vision, mission and value statements to raise the profile of the brand.
• Refreshed Eurosport brand (positioning and identity), aligning entire company and integrating online and offline channels to position company for competitive advantage.
• Created a new marketing culture, based on a more fan-centric approach to attract, retain, and engage consumers, and developed innovative co-marketing operations with top tier strategic partners.
• Oversaw global marketing campaigns, press outreach, brand activations, and all written and multimedia communication pieces.
• Reviewed operating practices and procedures to determine where improvements could be made in areas such as work flow, reporting procedures or expenditures.
• Viewed as a "go-to person" who is well-versed in all aspects of the business.