David Bernard-Bret

David Bernard-Bret

Senior Director – Marketing & Brand Strategy at Eurosport
Paris Area, France, France

About me

Media - Marketing - Advertising - Brands

Positions

Senior Director – Marketing & Brand Strategy
France
June 2014 - Present (4 years 2 months)
Evolved and optimized the communications and marketing infrastructure, to create high-impact, integrated campaigns. Coordinated rebrand strategy and positioning.
• Worked with key leaders to update strategic plan, using Eurosport's new vision, mission and value statements to raise the profile of the brand.
• Refreshed Eurosport brand (positioning and identity), aligning entire company and integrating online and offline channels to position company for competitive advantage.
• Created a new marketing culture, based on a more fan-centric approach to attract, retain, and engage consumers, and developed innovative co-marketing operations with top tier strategic partners.
• Oversaw global marketing campaigns, press outreach, brand activations, and all written and multimedia communication pieces.
• Reviewed operating practices and procedures to determine where improvements could be made in areas such as work flow, reporting procedures or expenditures.
• Viewed as a "go-to person" who is well-versed in all aspects of the business.
Department Head - Media Offers & Revenue Management
France
October 2005 - June 2014 (8 years 8 months)
Broadened corporate advertiser base through creative advertorial supplements designed to enhance advertisers marketing and communications initiatives.• Developed and managed media offers (special advertising, brand content, short programs) based on internal strategy principles and worked closely with cross-functional counterparts in company's “Content and Production” Department.• Created and implemented pricing policies and procedures that ensure achievement of objectives• Maximized product availability through portfolio segmentation and yield management (local / pan-regional) initiatives to optimize price and profitability.• Developed learning tools, standard operating procedures, and improved pipeline software.• Managed trade show, networking association, and business expo participation to promote brand awareness. • Successfully managed cross-functional team of 12 people through several reorganizations and increased workload without additional staff by continuously re-evaluating processes while keeping the spirit alive and the staff smiling.
Marketing Manager - Media Offers
France
2004 - 2009 (5 years)
Lead role in development of new local and on site advertising solutions requiring coordination with external sales houses, presentation, and sales training.• Conceptualized, developed and designed training materials, sales collateral and presentations for FIA WTCC and local adsales.• Assisted Sales team with development of complex RFP responses, including technical writing• Revitalized marketing efforts, including complete revision of intranet website, creation of new decks, and improved presence at B2B events, resulting in an increase in inquiries from prospective clients
Ad Operations and Traffic Coordinator
France
2001 - 2005 (4 years)
Oversaw adherence to media buys, specifically responsible for the proper delivery & placement of ads.• Coordinated various marketing/media initiatives.• Assisted in additional lines of business including media offers & project management.• Developed traffic management guidelines documentation and wrote functional requirements for new booking software. • Prepared detailed advertiser reports & comprehensive analyses outlining media flight performance.• Built strong interpersonal skills with sales teams, coworkers, and other departments in order to assure all operations run smoothly.
Traffic Manager
TF1 Publicité
2000 - 2001 (1 year)
Coordinated strategies for all changes to traffic instructions with various agencies, brand teams, media buyers, and spot distribution facilities.• Advised account managers regarding all inventory issues, late or missing copy.• Collaborated with advertiser separation of log ensuring that commercials were scheduled to achieve competitive separation on product and advertiser level, receive equal rotation, and deliver as expected by advertiser.• Provided verification reports when necessary.

Education

European Master

1999 - 2001 (2 years)

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