Ikea - "Vitra Vs. Odger"

thjnk Hamburg

thjnk Hamburg Hamburg, Germany

12782

Title	Vitra Vs. Odger
Agency	thjnk Hamburg
Campaign	CHAIRS
Advertiser	IKEA
Brand	Ikea
Date of First Broadcast/Publication	2018 / 3
Business Sector	Home Furniture
Story	Everyone has one particular chair where they throw all their stuff. Maybe even a designer chair. Of course, when the chair is covered with clothing, you can’t really see it anymore. So why spend a fortune on what's basically a glorified coat hanger? You’re better off buying an affordable alternative: a chair like Odger, Tobias or Svenbertil from Ikea.
Media Type	Poster
Chief Creative Officer	Armin Jochum
Creative Director	Matthäus Frost
Creative Director	Karl Wolfgang Epple
Head of Marketing	Heiko Klauer
Head of Advertising	Tobias Vogler
Agency	Loved GmbH
Managing Director	Hendrik Heine
Managing Director	Mieke Haase
Account Manager	Hendrik Heine
Account Manager	Katharina Form
Art Director	Marie-Therese Humer
Head of Photo Department	Peggy Wellerdt
Final Art Work	Christian Schemath
Final Art Work	Hilko Wiegmann
Media Agency	WPP Group
Media Planner	Jan Güntner
Media Planner	Lina Pesch
Digital Artwork	David Kowalski
Photographer	Dirk Weyer
Photographer Assistant	Susam Sobotta
Studio Manager	Carolin Sonnenschein
Styling	Marina Melentieva