Brian Fetherstonhaugh

Brian Fetherstonhaugh

Global CEO & Award-Winning Author at McGill University
New York, United States

Summary

As Chairman & CEO of OgilvyOne Worldwide, Brian has a unique vantage point on how brands are built, how corporate cultures are created, and what happens as the world goes digital.

In the course of the past 25 years, Brian has worked hands-on with many of the world’s leading brands, including IBM, American Express, Coca-Cola, IKEA, Unilever, and Nestlé.

Today, Brian leads OgilvyOne Worldwide, the digital marketing and consulting arm of Ogilvy & Mather, with more than 5,000 employees in over 100 offices in 68 cities covering 38 countries. OgilvyOne is at the forefront of the digital revolution, rated as one of the leading digital agencies in the world.

Brian is passionate about digital transformation and how it affects talent. He is a frequent lecturer at distinguished institutions including Yale, Harvard, MIT Sloan School, Columbia, and McGill.

Born and raised in Montreal, Brian graduated from the McGill University business school. For over 15 years he has been a Board Member for Goodwill Industries, a not-for-profit organization, for the Toronto, New York and Worldwide Boards. Brian plays hockey every Sunday night and plays guitar and harmonica for a rock band called Plan B.

Brian’s book on career strategy, THE LONG VIEW: Career Strategies to Start Strong, Reach High, and Go Far, is the winner of the 2016 Best Book Award in the "Business: Careers" category. The book is published by Diversion Books, and is available now. Learn more at: www.thelongviewcareer.com

Follow Brian on Twitter @BrianOgilvy and @OgilvyOne and visit OgilvyOne.com and sellorelse.ogilvy.com

Positions

Advisory Board Member - MBA Hult Prize Team
McGill University
March 2013 - Present (4 years 5 months)
Marketing Adviser to the McGill MBA team which won the $1 million first prize from the Clinton Global Initiative from among over 10,000 submissions. The winning idea: Breed and market crickets as a secure high protein food source in urban slums.
Marketing Advisor
Stephen Siller Tunnel to Towers Foundation
October 2012 - Present (4 years 10 months)
Marketing Adviser to Stephen Siller Foundation which created the 25,000 person Tunnel To Towers Run in New York City and “Building For America’s Bravest,” an organization devoted to building custom ‘smart-homes’ for severely injured war veteran and their families.
Chairman and CEO
New York, United States
2005 - Present (12 years 7 months)
I lead OgilvyOne Worldwide, the customer engagement arm of Ogilvy & Mather. With more than 4,500 staff in 50 countries, OgilvyOne Worldwide is the world’s pre-eminent Customer Engagement Agency, as ranked by Forrester Research, Inc. Our core promise to clients is to help them unlock the full value of customers. We do this by turning big ideas and data into compelling personal experiences to help our clients win more customers and make them more valuable.
Advisory Board Member
Eloqua
May 2010 - January 2013 (2 years 8 months)
Advisory Board member to CEO of marketing software company Eloqua (ELOQ) through an IPO and eventual sale to Oracle for $870M.
Chairman of Ogilvy & Mather Global Brand Community
New York, United States
1997 - 2005 (8 years)
In 1997 I moved to New York and to the worldwide stage. My first assignment was to lead Ogilvy’s flagship global account, IBM, through its dramatic repositioning as an “e-business.” I worked on the IBM account from 1997 to 2002. In 2002, I founded and became the first Chairman of Ogilvy’s Global Brand Community, representing the agency’s top 20 international clients, and was appointed to the Ogilvy Executive Committee.
President of Ogilvy & Mather Canada
New York, United States
1983 - 1997 (14 years)
In 1983 I joined Ogilvy & Mather and rose up through the ranks to become President of its Canadian operations.
Brand Manager
Procter & Gamble, Canada
1979 - 1983 (4 years)
I began my career in brand management with Procter & Gamble Canada.

Education

McGill University, Montréal
1976 - 1979 (3 years)

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