|Title||The Boy Nobody Could See|
|Date of First Broadcast/Publication|
|Business Sector||Department Stores, Supermarkets|
|Philosophy|| Centrepoint, the Middle East’s biggest fashion store and also the region’s most coveted fashion retail brand has launched its newest brand campaign.|
Conceptualized by Impact BBDO, Dubai, the new brand positioning embodies the spirit of the Centrepoint brand, to promote confidence through fashion.
Not only does the campaign target a growing segment of the youth who constantly battle to express themselves, but cuts across a wide spectrum of audiences - especially in the region that can relate to the emotion and the lack of it. For them, fashion-confidence is a powerful ally and a response to the uncertainty.
Produced by Truffle, Beirut, and directed by Martin Stirling, the film tells the story of ‘The boy nobody could see’ and features Passenger cover ‘Let her go’ by Anna Pancaldi and Arch Birds.
|Media Type||Television & Cinema|
|Online Editior||MPC LDN|
|Edit Company||The Assembly Rooms|
|Marketing Manager||Rupal Panjani|
|Head of Marketing||Shyam Sunder|
|General Manager||Colin Farmer|
|Executive Creative Director||Fadi Yaish|
|Associate Creative Director||Alok Mohan|
|Agency Production||Aly Seifelnasr|
|Account Manager||Lizelle Rodrigues|
|Account Manager||Rima Hussein|
|Account Director||Christopher Kiernan|
|Account Director||Andrew Peacock|
|Artists||Let Her Go by Anna Pancaldi and Arch Birds|
|Edit Assistant||Eve Ashwell|
|Grade||Jean Clément Soret|
|Production Designer||Natasa Rogelj|
|Production Company||Truffle Beirut|
|Executive Producer||Michel Abou Zeid|
|Executive Producer||Cynthia Chammas|
|Director of Photography (DOP)||Carl Burke|
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