Saurabh Dahiya
Planning Director at Impact BBDO Dubai
United Arab Emirates
TitleThe Boy Nobody Could See
Campaign Show Yourself
Advertiser Centrepoint
Brand Centrepoint
Date of First Broadcast/Publication
Business Sector Department Stores, Supermarkets
Philosophy Centrepoint, the Middle East’s biggest fashion store and also the region’s most coveted fashion retail brand has launched its newest brand campaign.

Conceptualized by Impact BBDO, Dubai, the new brand positioning embodies the spirit of the Centrepoint brand, to promote confidence through fashion.
Not only does the campaign target a growing segment of the youth who constantly battle to express themselves, but cuts across a wide spectrum of audiences - especially in the region that can relate to the emotion and the lack of it. For them, fashion-confidence is a powerful ally and a response to the uncertainty.
Produced by Truffle, Beirut, and directed by Martin Stirling, the film tells the story of ‘The boy nobody could see’ and features Passenger cover ‘Let her go’ by Anna Pancaldi and Arch Birds.
Media Type Television & Cinema
Online Editior
Edit Company
Marketing Manager
Head of Marketing
General Manager
Executive Creative Director
Associate Creative Director
Agency Production
Account Manager
Account Manager
Account Director
Account Director
Music Supervision
Edit Assistant
Production Designer
Production Company
Executive Producer
Executive Producer
Director of Photography (DOP)

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