Stephanie Sumner

Stephanie Sumner

SVP / Client Development at Bright Red \ TBWA, Tallahassee
Tallahassee, United States

Summary

I always knew I wanted to go into advertising. As a kid, I liked watching the commercials more than the television shows. I thought I would be a copywriter, but my college professor made it clear that a B on my portfolio meant I was going to have a tough road ahead, so I set out to discover my niche outside the creative department.

I dabbled in media, direct, broadcast and print production before finding new business. It was a fluke, actually. I thought I was interviewing for an Account Management job, but it turned out to be New Business. I took it and after 19 years, I’m still doing it.

I’ve dug into almost every category, researched hundreds of brands, responded to more than 250 RFPs, produced/directed over 100 pitches, worked with many incredibly talented people, and helped create some really great client-agency relationships resulting in over a hundred million dollars in agency revenue.

Positions

SVP / Client Development
Tallahassee, United States
May 2016 - Present (1 year 3 months)
Ad agency new business is often compared to dating. Since Stephanie did a whole lot of dating before getting married, it’s no surprise she’s found her niche matching agencies with like-minded clients. She joined Bright Red\TBWA earlier this year to help the agency grow our brand and work with clients for whom we can do our best work. A Carolina girl, she spent 18 years at McKinney using her industry relationships and new business best practices to help them build an enviable client list that included the likes of ESPN, Sony, Travelocity, Nike, and Virgin. She is a master of the details and knows how to make teams shine. Stephanie is a proud Tar Heel, having followed Michael Jordan from Laney High School to UNC-Chapel Hill, and is a member of the 4As New Business Committee. 
Director of Business Development
Durham, United States
April 1998 - February 2016 (17 years 10 months)
A 15-year veteran of McKinney, Stephanie has built strong industry relationships and business development best practices that have helped McKinney build an enviable record of attracting great new clients to the agency. She is a master of the details and regularly works miracles that make it easy for the McKinney team to shine. Stephanie is a member of the 4A’s New Business Committee and a graduate of The University of North Carolina at Chapel Hill. 

Education

UNC School of Media and Journalism

University of North Carolina at Chapel Hill, NC 27514
1987 - 1991 (4 years)

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