Snickers - "Snickers Live Super Bowl Ad (125s)"

BBDO New York

BBDO New York New York, United States

13210

Title	Snickers Live Super Bowl Ad (125s)
Agency	BBDO New York
Campaign	Snickers Live Ads
Advertiser	Mars, Inc.
Brand	Snickers
Posted	November 2017
Business Sector	Chocolate, Bars, Candies, Chewing-Gum
Story	When Snickers and BBDO decided to broadcast a big Super Bowl ad live, they brought together an army of specialists to make a painstakingly choreographed Wild West shoot out. Of course, when the green light went on and the cameras rolled, everything went horribly wrong. But, you know, deliberately. Because you ruin live Super Bowl commercials when you're hungry.
Media Type	Case Study
Production Company	O Positive
Worldwide Chief Creative Officer	David Lubars
Chief Creative Officer	Greg Hahn
Executive Creative Director	Peter Kain
Executive Creative Director	Gianfranco Arena
Creative Director	Scott Mahoney
Copywriter	Scott Mahoney
Creative Director	Dan Oliva
Art Director	Dan Oliva
Copywriter	Rich Douek
Copywriter	Chris Cannon
Copywriter	Ricky Johanet
Art Director	Brian Pinkley
Agency Producer	David Rolfe
Agency Producer	Amy Wertheimer
Agency Producer	Melissa Chester
Agency Producer	Joe Croson
Agency Producer	Andrew Nam
Agency Producer	Chul Osborne
Account Manager	Kirsten Flanik
Account Manager	Susannah Keller
Account Manager	Lisa Piliguian
Account Manager	Tani Corbacho
Account Manager	Blake Maraoui
Account Manager	Danee Fields
Account Planner	Annemarie Norris
Account Planner	Sean Stogner
Director	Jonathan Klein
Production Company Producer	Ralph Laucella
Production Company Producer	Marc Grill
Head of Production	Devon Clark