New York Stack - "Tennessee Stack"

Leo Burnett

Leo Burnett London, United Kingdom

7975

Title	Tennessee Stack
Agency	Leo Burnett
Campaign	Great Tastes of America 2018
Advertiser	McDonald's
Brand	New York Stack
Date of First Broadcast/Publication	2017 / 5
Business Sector	Restaurants & Fast Food
Story	Friends and colleagues discussing what they are going to have for lunch. One character suggests McDonald’s because he/she is keen to try the ‘Great Tastes of America’ burgers. Just describing the authentically American flavours, the characters begin to transform into their bold American alter egos. A very British sense of ‘mundanity’ remains throughout with neither character reacting to the transformation. By the end, though, both characters have gone totally ‘all out’ American
Media Type	Television
Length	30 seconds
Agency Producer	Jack Robinson
Creative Director	Peter Heyes
Creative Director	Matt Lee
Producer	Sam Levene
Producer	Ally Mee
Director	Myles New
Copywriter	Laura Randall
Creative Director	Chaka Sobhani
Account Director	Beth Watts
Account Executive	Gracie Smith
Board Account Director	Victoria Reiz
Account Manager	Jack Brenman
Art Director	Gareth Butters
Director	The Bobbsey Twins From Homicide