| Title | The first skipass to save lives. |
| Agency | House of Communication Vienna |
| Campaign | The first skipass to save lives. |
| Advertiser | Ötztal Tourismus |
| Brand | Ötztal Tourismus |
| Posted | February 2017 |
| Business Sector | Destinations (Countries & Places) |
| Story | Every year, more than 5,000 people worldwide are buried by avalanches. Unfortunately, most of them don’t wear avalanche emergency equipment. This makes it extremely hard to find them in time. Solution: The first ski pass with a built-in positioning chip. With this, every skier in the Sölden ski resort is automatically locatable under an avalanche. Results: Since the implementation of Save Me in December 2015, Sölden had the lowest avalanche-related fatality rate in 10 years. After overwhelmingly good feedback, Save Me will be continued in 2016/17 and 4 other ski resorts want to adopt the technology. |
| Media Type | Outdoor/Out of Home |
| Length | |
| Producer | Hendrik Sommerfeld |
| Director | Valentin Boschi |
| Chief Creative Officer | Alexander Schill |
| Executive Creative Director | Matthias Harbeck |
| Post Production | Hendrik Sommerfeld |