Samsung - "Samsung Adoption package case study"

Leo Burnett Israel

Leo Burnett Israel Bnei Brak, Israel

12084

Brand: Samsung
Country: Israel

Advertiser: Samsung

Title	Samsung Adoption package case study
Agency	Leo Burnett Israel
Campaign	Samsung Adoption package
Advertiser	Samsung
Brand	Samsung
Date of First Broadcast/Publication	2018 / 5
Business Sector	Small Appliances & Home Accessories
Philosophy	When Samsung approached us with a brief to promote their new Anti-Tangle vacuum, we thought about all kinds of people that might benefit from a technology that makes certain long hairs do not get entwined in the vacuum's turbine – thereby neutralizing it. But from hippies, Rapunzels and Princesses Leia of the world, conversation quickly turned to other hair-abundant creatures and came to rest on pets. But what could possibly connect between pets and vacuums? After some research we discovered that while 17% of people refuse to adopt a pet because of the hair they shed, 37% could be persuaded to adopt one if the hair issue was solved. So we decided to do just that! So in cooperation with the country's leading Pet Shelter "Let Animals Live", Samsung gave people the opportunity to adopt a pet and get a free Samsung Vacuum with advanced Anti-Tangle Technology that prevents it from clogging up with hair and fur.
Media Type	Case Study
Length	99 seconds
Chief Executive Officer (CEO)	Adam Polachek
Chief Creative Officer	Ami Alush
Chief Strategy Officer	Shai Nissenboim
Chief Account Officer	Idit Zukerman
Creative Concept Team	Meital Miller
Creative Concept Team	Oren Ben Naim
Account Supervisor	Ziv Abuhazira
Account Executive	Shir Yefet
Production Manager	Menny Zarhia
Graphic Artist	Oren Bar
Graphic Artist	Shlomi Amir
Strategic Planner	Liz Stull
Marcom Director	Eva Hasson