Virgin Trains - "Coffee"

TMW Unlimited

TMW Unlimited London, United Kingdom

2811

Brand: Virgin Trains
Country: United Kingdom

Advertiser: Virgin Rail Group

Title	Coffee
Agency	TMW Unlimited
Campaign	Virgin Trains
Advertiser	Virgin Rail Group
Brand	Virgin Trains
Date of First Broadcast/Publication	2018 / 10
Business Sector	Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Philosophy	TMW Unlimited is behind a new series of ads for Virgin Trains which highlights the small things that make journeys on the network so enjoyable. There are four 15-second ads in the campaign, each showing passengers getting a little carried away about some aspect of Virgin Trains’ service – before they snap back to reality. One of them promotes Virgin Trains’ Beam service, which lets passengers stream hundreds of hours of film and TV programmes for free. In another spot a man reacts ecstatically to the news that Virgin Trains now serves coffee from Change Please, who help homeless people by teaching them barista skills. The other executions highlight Virgin Trains’ vegan food offer and the pleasure of having some ‘me time’ to enjoy a G&T while you travel. The campaign breaks on Monday 22 October and runs on Facebook and Instagram.
Media Type	Social Media
Length	15 seconds
Creative Director	Jamie Coggans
Art Director	Carl Winterbourne
Copywriter	Jo Gardiner
Copywriter	Jake Fasano
Account Director	Jo MacLauchlan
Account Manager	Hannah Ford
Business Director	Emma Lester
Production Co	TMW Unlimited
Producer	Nat Price
Editor	Josh Bond
Editor	Thomas Rees Kaye
Director of Photography (DOP)	Josh Bond
Design	Lorena Teruel
Design	Felicity Hall
Media planning/buying	MG
Digital Marketing Manager	Susan Borm
Head of Advertising	Claire Davies
Digital Marketing Executive	George Robinson