| Title | HBP Number 2 |
| Agency | Havas Adrenaline |
| Campaign | HBP Numbers |
| Advertiser | Ad Council |
| Brand | American Heart Association / American Stroke Association / American Medial Association |
| Date of First Broadcast/Publication | 2017 / 11 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Philosophy | NEW YORK, November 16, 2017 - Today marks the launch of “HBP Numbers,” the latest campaign from the Ad Council in association with the American Heart Association (AHA), American Stroke Association (ASA), and American Medical Association (AMA). The campaign, consisting of a series of black-and-white PSAs, was created by Havas Adrenaline and produced by global production company and artist management agency, Great Bowery Film. The PSAs were shot and directed by Marco Grob of Bernstein & Andriulli, a director known for his passion for reporting and educating on global social issues. The new campaign motivates viewers to take action and follow a treatment plan if they have high blood pressure (HBP). Great Bowery Film was tasked with shedding an honest light on the very devastating consequences of uncontrolled high blood pressure. Grob’s artistry and experience behind the camera lend well to this campaign, as real people testify to their HBP experience in emotional detail. The new “HBP Numbers” campaign links blood pressure numbers to the real effects of high blood pressure by helping viewers visualize the consequences from real people who have suffered a heart attack or stroke. |
| Media Type | Web Film |
| Length | |
| Production Company | Great Bowery Film |
| Collaborator | American Heart Association |
| Collaborator | American Stroke Association |
| Collaborator | American Medical Association |
| Post Production Company | Havas Adrenaline |
| Director | Marco Grob |
| Executive Producer | Shannon Lords |
| Ad Council President | Lisa Sherman |
| Chief Executive Officer (CEO) | Lisa Sherman |
| Artist | Inez & Vinoodh |
| Artist | Mikael Jansson |
| Artist | Platon |
| Artist | Morgan Spurlock |
| Media partnership | Bernstein & Andriulli New York |
| Media partnership | CLM |
| Media partnership | M.A.P |
| Media partnership | Streeters |
| Media partnership | Wenzell & Co |
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