MasterCard - "Can't Judge a Book"

McCann New York

McCann New York New York, United States

Awards

16376

Brand: MasterCard
Country: United States

Advertiser: Mastercard International

Title	Can't Judge a Book
Agency	McCann New York
Campaign	#StartSomethingPriceless
Advertiser	Mastercard International
Brand	MasterCard
Date of First Broadcast/Publication	2018 / 1
Business Sector	Banking, Finance, Law & Insurance
Philosophy	Watch SZA and six incredible new artists join together to recreate the classic song "Can't Judge a Book" in this latest #StartSomethingPriceless film for MasterCard.
Media Type	Web Film
Length	135 seconds
Director	Natalie Johns
Chief Creative Officer	Joyce King Thomas
Executive Creative Director	Pete Jones
Executive Creative Director	Joel Rodriguez
Producer	Marcia Wigley
Associate Creative Director	Will Gardner
Associate Creative Director	Joel Lundblad
Executive Producer	Dave Herman
Executive Producer	Liz Silver
Executive Producer	Luke Thornton
Executive Producer	Jannie McInnes
Director of Photography (DOP)	Mathieu Plainfossé
Director of Photography (DOP)	Adrien Bertolle
Managing Director	Nicolas Guzman
Chief Production Officer	Nathy Aviram
Director, Business Affairs	Danielle Korn
SVP, Dir. Talent Partnerships	Kimberly Kress
SVP	Eric Johnson
Executive Music Producer	Eric Johnson
Music Producer	Dan Gross
Business Manager Music	Sam Belkin
Business Manager	Ken Krausgill
SVP	Shaheen Salimi
Group Account Director	Shaheen Salimi
VP	Jesse Lunenfeld
Account Director	Jesse Lunenfeld
Account Supervisor	Zach Chernes
Social Account Supervisor	Rachael Fogel
Director of Campaign, TVC & Music Video	Jake Nava
Producer TVC & Music Video	Benedict Cooper
Producer Documentary	Chris Lettley
Production Supervisor TVC & Music Video	Mark Elliott
Production Supervisor Documentary	Nick Stergiou
Editorial Company	Cut+Run
Editor	Gary Knight
Editor	Adam Bazadona
Assistant Editor	James Donahue
Flame Company	Jogger
Flame Artist	Joseph Grosso
Flame Assistant	Matt Dolven
Flame Producer	Yoko Lytle
Mix Company	Heard City
Mixer	Keith Reynaud
Mixer	Philip Loeb
Producer	Jackie James
Producer	Sasha Awn
Color Company	CO3 (New York)
Colorist	Jaime O'Bradovich
Producer	Kate Aspell