Kanaporn Hutcheson
Chief Executive Officer (CEO) at GREYnJ United Bangkok
Bangkok, Thailand
TitleToday. Together. Tomorrow
Agency
Campaign Today. Together. Tomorrow
Advertiser Ananda Development
Brand Ananda Development
Date of First Broadcast/Publication
Business Sector Real Estate
Story Bangkok-based Ananda Development has released the online film ‘Today. Together. Tomorrow.’ as part of a brand message promoting a “culture of collaboration”.

The film forms part of a build-up to the company’s official unveiling of their new properties in July.

The overall campaign focuses on the brand’s attempt to promote its ‘urban living solutions’ programme – a series of collaborative projects aimed at making the Thai capital “greener and healthier”.

The video, which has been viewed more than two million times on YouTube, focuses on the cosmopolitan side of Bangkok and the trials of the white-collar middle classes who are “Competing, racing against the clock every day.”

Created by GREYnJ United, Thailand, the video begins with a vision of Bangkok’s tech-driven future, before showing a montage of images from the city today: a grey, urban cityscape, plus worn-out office workers.

The voiceover says: “This is what we see every day; less of mother nature – more of man-made. Selfishness. Conflicts. Competing. Racing against the clock. Is this where we really want to be?”

The tone then shifts to show Bangkok’s transition into the future vision. Office and tech workers are shown working together

The voiceover then says: “What if we stop thinking just about ourselves and start sharing the good we have… We could solve the problems of today. We could build a better tomorrow.”

“With their ambitious vision to help build a better city, Ananda Development acknowledges that it is a task impossible to achieve alone,” said GREYnJ United in a press statement.
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