Antoine Douadi
VFX Supervisor / Senior Compositor at The Mill NY at The Mill
Greater New York City Area, United States
TitleOriginal is Never Finished
Agency
Campaign ORIGINAL is never finished
Advertiser adidas
Brand adidas ORIGINALS
Date of First Broadcast/Publication
Business Sector Sportswear
Story Script
At the heart of the campaign was the track, “Keep Pushin’,” which underscored everything around the campaign. Launching in January, the film was the first proclamation of this iterative creative philosophy... but it wasn’t the last. Multiple iterations of the same film appeared on social, featuring new iterations of the track, new scenes never before seen.
Entry Summary
In 2017 adidas Originals put forth their own definition of originality with a declaration that“Original is never finished.” The idea resonated the world over. But our work wasn’t finished yet.Globally, our consumer was feeling like so much of the world was falling complacent. Caught on a loop that was as frustrating as it was ineffectual. How could we use adidas Originals’ own brand of creativity to inspire creators to push on and create?We needed to cut through the dark and dire messaging that was largely assaulting our consumer with a more positive message and tone, while proving that just as our latest products(EQT, adicolor, Deerupt, Crazy, and more) are a form of creative iteration, so could their own work be an iteration of what had come before.
Brief Explanation
So much of the world has settled into a numbing complacency. Caught on a loop, refusing to change what they have the power to change. Yet for adidas Originals, each act of creation begins with an act of iteration. A reflection on the past to progress the new.To launch this idea, the Brand with the Three Stripes puts forth its next iteration of “Original isNever Finished,” featuring some of the world’s most influential creators — Dua Lipa, A$AP Ferg, Nick Young, Florencia Galarza, Luhan, and more — as each creator’s act impacts and influences the next. Scoring the film is a recreation of Inaya Day’s “Keep Pushin’,” which has been remade into a powerful electronic anthem for the long-form film, and which appears in multiple unique iterations across the various pieces of the campaign.
Media Type Web Film
Length
Creative Director
Production Company
General Manager
Global VP of Brand Communications
Global Senior Director of Communications
Global Director of Social Media
Senior Manager Communications
Brand Communications Manager
Senior Director
Global Brand Marketing Operations
Creative Shoot Production
Shoot
Production Manager
Shoot
Production Manager
Shoot and Production Manager
Chief Creative Officer
Chief Creative Officer
Creative Director
Creative Director
Creative Director
Copywriter
Art Director
Art Director Head of Integrated Production
Executive Producer
Senior Producer
Senior Producer
Associate Producer
Associate Producer Junior Producer
Production Company Producer
Production Company Producer
Account Director
Account Director
Account Supervisor
Account Supervisor
Account Executive
Chief Strategy Officer
Chief Strategy Officer
Associate Strategy Director
Strategist
Director of Business Affairs
Business Affairs Manager
Chief Creative Officer
Managing Director
Brand Director
Account Manager
Account Manager
Senior Creative
Senior Social Media Creative
Production Company Producer
Editor
Editor
Photography Retoucher
Founder
Managing Partner
Vice President (VP)
Digital Director
Associate Director
Post Production
Director
Director of Photography (DOP)
Director of Photography (DOP)
Managing Director
Executive Producer
Production Company Producer
Production Service Company
Executive Producer
Production Company Producer
Production Company Producer
Production Manager
Production Service Company
Company Owner
Managing Partner
Production Manager
Production Coordinator
Line Producer
Editing Company Exile
Editor
Additional Content Editor
Assistant Editor
Executive Producer
Production Company Producer
Production Company Producer
Special Effects / VFX
Special Effects / VFX
VFX Lead
Creative Director
3D Lead
Senior Producer
Senior Producer
Associate Producer
Color Company
Colorist
Color Producer
Assistant
Design Not to Scale
Executive Producer
Production Company Producer
Artist

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