James  Lanham

James Lanham (Schwartz)

Assistant Professor Marketing and Advertising at Coventry University
Coventry, United Kingdom

About me

My only excuse for being on this Fine Jury, in this Fine Company of Heroes is because I am very experienced.
Except that experience has never been less valued.
Then there's my intense, adulterous love affair with Advertising, since earliest days at SSC&B LINTAS, house agency of Unilever. A world-leading Agency no-one but me can remember.
Now, I bore the pants off Students.
That’s a lot of Students without pants.


Assistant Professor, Deputy Course Director Post-graduates Programmes (Marketing)
Coventry CV1 5FB, United Kingdom
January 2015 - Present (7 years)
Assistant Professor, Deputy Course Director Post-graduate Programmes (Marketing) Feb 2019 – Present

Senior Lecturer/Associate Course Director/Progress Coach Sep 2018 – Jan 2019

Senior Lecturer in Marketing Sep 2017 – Sep 2018

Lecturer in Marketing, Dissertation Supervisor May 2015 – Aug 2017
Module Leader on Marketing Consultancy Research (MA/MSc): conducting the lectures and seminars (with an Assistant Tutor); writing all the course materials, including lecture slides, handouts, and coursework case studies. Marking coursework papers and assignments. Attending Boards of Study and Post-graduate meetings.
Tutor on Undergraduate course Applied Marketing.
Dissertation Supervisor of MA/MSc students on final paper.
Professeur agrégé détaché à l'Université
Grenoble Ecole de Management
2012 - 2017 (5 years)
Teaching on the Managing Marketing module of the MSc Marketing programme

Trade Organizations

Chartered Institute of Marketing,

Fellow FCIM, Chartered Marketer
June 2008 - Present (13 years 7 months)

Other professional activities

PHNX Tribute, Paris

Awards Jury Member

PHNX Tribute, Paris

Awards Jury Member

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