Producer
at
Focus Films
| Title | The Ice Bucket Challenge |
| Agency | TBWA\RAAD |
| Campaign | The Ice Bucket Challenge |
| Advertiser | Connect |
| Brand | Connect |
| Date of First Broadcast/Publication | 2017 / 2 |
| Business Sector | Internet Service Providers |
| Story | Lebanon is a country that's thrives on following trends, unfortunately not all areas have the right internet connection and end up being late comers to online fads. So we tackled slow connectivity with humor and used unscripted characters from remote areas in Lebanon to recreate live versions of the Ice bucket challenge and the Harlem-Shake. |
| Media Type | Television |
| Length | |
| Chief Creative Officer | Walid Kanaan |
| Executive Creative Director | Fouad Abdel Malak |
| Creative Director | Manuel Bordé |
| Art Director | Oswaldo Sa |
| Creative Director | Krix Berberian |
| Producer | Julien Masri |
| Director | Jad Aouad |
| Production Company | Focus Films |