Maxime Scheyen
Advertising Manager at Yves Saint Laurent Beauté
Pantin, France
TitleThe Entrance
Campaign La Nuit de l'Homme - Eau Electrique
Advertiser Yves Saint Laurent Beauté
Brand Yves Saint Laurent - La Nuit de l'Homme
Date of First Broadcast/Publication
Business Sector Perfumes
Story The LA NUIT DE L’HOMME man is recharged. By day he is a fearless leader. By night he is the seducer. LA NUIT DE L’HOMME EAU ÉLECTRIQUE plays to his hedonistic side. Intensely charismatic, rippling with energy. He is animalistic. Unbound. Effortlessly masculine. Unmistakably handsome.
Coursing with sensuality - he embodies the unconstrained side of the modern man. Adventure awaits him behind every door. The night is infinite, wild, uncensored. The lights flicker. The music beats through walls. He roams the city. He acts on impulse. He chases the night. 
Media Type Television
Soundtrack Ghost City
Production Company
Advertising Manager
VP Global Communication and image
Marketing Director
Group Manager
Product Management
Managing Director
Account Manager
Creative Director
Art Director
Traffic Director
Vice President (VP)
Music Director
TV Production
Production Company
Sound Production

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