|Agency||BETC Etoile Rouge|
|Campaign||La Nuit de l'Homme - Eau Electrique|
|Advertiser||Yves Saint Laurent Beauté|
|Brand||Yves Saint Laurent - La Nuit de l'Homme|
|Date of First Broadcast/Publication|
|Story|| The LA NUIT DE L’HOMME man is recharged. By day he is a fearless leader. By night he is the seducer. LA NUIT DE L’HOMME EAU ÉLECTRIQUE plays to his hedonistic side. Intensely charismatic, rippling with energy. He is animalistic. Unbound. Effortlessly masculine. Unmistakably handsome.|
Coursing with sensuality - he embodies the unconstrained side of the modern man. Adventure awaits him behind every door. The night is infinite, wild, uncensored. The lights flicker. The music beats through walls. He roams the city. He acts on impulse. He chases the night.
|Production Company||General Pop|
|Advertising Manager||Stephan Bezy|
|VP Global Communication and image||David Lop|
|Marketing Director||Eva Erdmann|
|Group Manager||Maxime Scheyen|
|Product Management||Nassim Hamek|
|Managing Director||Brune Buonomano|
|Account Manager||Imane Touati|
|Creative Director||Jasmine Loignon|
|Art Director||Mathilde Fallot|
|Traffic Director||Marine Point|
|Vice President (VP)||Fabrice Brovelli|
|Music Director||Christophe Caurret|
|TV Production||Thibault Blacque-Belair|
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