"Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs
Craig is obsessed with "how it works".
There’s a phenomenon unfolding in the field of media, one that is twofold and partially out of our hands. As consumers have grown callused to the old-fashioned forms of advertising, they propose a challenge to the minds behind content.
However, this trial is an opportunity to push the limits of what we perceive to be advertising, calling creativity to the forefront of the process with innovation at the heart of the operation. Agencies now must think beyond selling—they need to engage, and do so strategically.
Craig Elimeliah is one of those pioneers that is leading the revolution in digital creative strategy. Never settling for the status quo, his approach to mediating the complexities that accompany business is one that seeks to understand the crux of where creativity and technology meet—and it turns out the result is pure magic. Elimeliah pushes the brink of strategy into a realm of uncharted, unrestrained conceptive creativity.
Representing a new breed of digital advertising professional a mobile/social and product thinker, bringing a deep understanding of traditional advertising knowledge and process through the lens of a true digital native.
Working closely with world class brands applying a keen understanding and expertise in helping my clients understand how to better strategize and integrate new forms of digital and social media techniques at the core as well as into larger campaign initiatives.
Past and current clients include: Humana, Nestle, Pfizer, MOTO, Legoland, Ford, Gatorade, PepsiCo, DELL, NBA, Disney, Clorox, TWC, J&J, COTY, Microsoft, Bloomberg, Gerber, Intel, Fila, Converse, AXE, Mini, CITIBANK, Hershey's, Sean John, USA Network, HP, Herman Miller, Toyota, Daffy's, Coke, Sony Music, NBC Universal, Newell Rubbermaid, Perdue, John Varvatos, NYDJ and SyFy.