| Title | Don't use the phone while driving |
| Agency | Executiva Propaganda |
| Campaign | Traffic education |
| Advertiser | Detran-RN |
| Brand | Detran-RN |
| Posted | October 2018 |
| Business Sector | Others |
| Tagline | Your attitude is worth more than a thousand words |
| Story | More than talking, having attitude and good practices in traffic is the focus of the educational campaign of Detran-RN. The concept of the campaign was based, in part, on a popular Brazilian saying, easing the assimilation and understanding of people, dialoguing with those who value the theory, but puts the practice of good attitudes in life and traffic in first place. |
| Media Type | |
| Creative Director | George Wilde |
| Art Director | Cortez Pereira |
| Copywriter | George Wilde |
| Retoucher | Fabrício Cavalcante |
| Photographer | Humberto Lopes |
More Work
SEE ALLOrange road
- BRAND:
- Detran/RN
- AGENCY:
- Executiva Propaganda
Purple road
- BRAND:
- Detran/RN
- AGENCY:
- Executiva Propaganda
Blue road
- BRAND:
- Detran/RN
- AGENCY:
- Executiva Propaganda
Pink road
- BRAND:
- Detran/RN
- AGENCY:
- Executiva Propaganda
The virus kills. High speed driving, too. (Print)
- BRAND:
- Rio Grande Do Norte
- AGENCY:
- Executiva Propaganda
The virus kills. High speed driving, too.
- BRAND:
- Rio Grande Do Norte
- AGENCY:
- Executiva Propaganda
Don't be the next victim
- BRAND:
- Detran-RN
- AGENCY:
- Executiva Propaganda
Don't be the next victim
- BRAND:
- Detran-RN
- AGENCY:
- Executiva Propaganda