Title | Horror in the carpark (60s) |
Agency | Proximity Barcelona |
Campaign | Horror in the carpark |
Advertiser | Volkswagen |
Brand | Skoda |
Date of First Broadcast/Publication | 2017 / 2 |
Business Sector | Cars |
Story | How does a father feel the first time he lets his teenager drive the car? Uneasy or just plain terrified? Škoda Auto and Proximity Barcelona have channelled the experience into a mini “horror story” as part of an ongoing brand-positioning campaign: cars for living. And all without leaving the car park! |
Media Type | Television & Cinema |
Length | |
Chief Creative Officer | Eva Santos |
Creative Director | Ramón Caba |
Copywriter | Edu Escudero |
Copywriter | Federico Narbon |
Art Director | Rodrigo Chaparreiro |
Art Director | Juan Cantero |
Client Services Director | Amanda Muñiz |
Account Director | Arantza Bilbao |
Account Supervisor | Aida Mateo |
Account Supervisor | Carolina Serena |
Account Executive | Carla Navarro |
Strategic Planner | Patricia Urgoiti |
Production Company Producer | Sonia Fernández |