Rodrigo Chaparreiro
Art Director at Proximity Barcelona
Barcelona, Spain
TitleKaraoke
Agency
Campaign Karaoke
Advertiser Volkswagen
Brand Skoda Kodiaq
Date of First Broadcast/Publication 2017 / 3
Business Sector Automotive
Story 51.2% of Spaniards sing in the car. Based on this data, Proximity Barcelona and Škoda Auto have create a spot to advocate for those moments in which we feel like pop stars. No matter if we detune, all that matters is having fun with family. Because as the current position of Škoda says: we think cars you only think about what you are going to live in them.
Media Type Television & Cinema
Length
General Creative Director
Creative Director
Copywriter
Copywriter
Art Director
Client Services Director
Account Director
Account Supervisor
Strategic Planner
Producer

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