Title | Ever After |
Agency | Proximity Barcelona |
Campaign | #EverAfter |
Advertiser | Audi |
Brand | Audi |
Date of First Broadcast/Publication | 2017 / 12 |
Business Sector | Automotive |
Story | The night before Christmas, a father tells a story to his daughter. Although the father tells a classic tale, the girl imagines a totally different story. With this campaign, we are looking to raise awareness about how classic tales include gender stereotypes in their stories and, moreover, to claim the power of imagination to fight against these stereotypes. |
Media Type | Web Film |
Length | |
Global Chief Creative Officer | Eva Santos |
Creative Director | Carles Alcon |
Creative Supervisor | Anna Soler Chopo |
Art Director | Bruno Spagnuolo |
Art Director | Juan Cantero |
Art Director | Sonia Fernández |
Copywriter | Edu Escudero |
Client Services Director | Amanda Muñiz |
Account Manager | Patricia Miret |
Account Supervisor | Laura Conte |
Account Supervisor | Paulina Arana |
Account Supervisor | Gisela Castellvell |
Strategic Planner | Patricia Urgoiti |
Head of Production | Maria Soler Chopo |
Animation | post23 |
Animation | Jordi García |