| Title | Horror in the carpark (30s) |
| Agency | Proximity Barcelona |
| Campaign | Horror in the carpark |
| Advertiser | Volkswagen |
| Brand | Skoda |
| Date of First Broadcast/Publication | 2017 / 2 |
| Business Sector | Cars |
| Story | How does a father feel the first time he lets his teenager drive the car? Uneasy or just plain terrified? Škoda Auto and Proximity Barcelona have channelled the experience into a mini “horror story” as part of an ongoing brand-positioning campaign: cars for living. And all without leaving the car park! |
| Media Type | Television & Cinema |
| Length | |
| Chief Creative Officer | Eva Santos |
| Creative Director | Ramón Caba |
| Copywriter | Edu Escudero |
| Copywriter | Federico Narbon |
| Art Director | Rodrigo Chaparreiro |
| Art Director | Juan Cantero |
| Client Services Director | Amanda Muñiz |
| Account Director | Arantza Bilbao |
| Account Supervisor | Aida Mateo |
| Account Supervisor | Carolina Serena |
| Account Executive | Carla Navarro |
| Strategic Planner | Patricia Urgoiti |
| Production Company Producer | Sonia Fernández |
More Work
SEE ALLBicycle Face
- BRAND:
- SKODA
- AGENCY:
- Proximity Barcelona
The Desert Cowboys
- BRAND:
- Skoda auto
- AGENCY:
- Proximity Barcelona
The Desert Cowboys
- BRAND:
- Skoda auto
- AGENCY:
- Proximity Barcelona
Karaoke
- BRAND:
- Skoda Kodiaq
- AGENCY:
- Proximity Barcelona
Horror in the carpark (60s)
- BRAND:
- Skoda
- AGENCY:
- Proximity Barcelona