Ryan Cochran
Director Of Marketing And Development at Communify
Greater New Orleans Area, United States
TitleReverse Parade - Behind the Scenes
Advertiser New Orleans Tourism Marketing Corporation
Brand #AlwaysOpen
Date of First Broadcast/Publication
Story Conceived by NOTMC’s advertising agency of record, 360i, and directed by Trent Jaklitsch of Gravy Films, the spot illustrates New Orleans’ world-renowned hospitality and welcoming spirit through the lens of a street parade – one that begins to move in reverse, with participants removing costumes and makeup, receding into doorways and out of sight. The brass band leading the parade disbands except for one lone bass drummer who steadily keeps a beat.

Spectators look on from the sidewalk, concerned, unsure of what’s happening. Suddenly the bass drummer picks up the tempo, adding a cymbal to the beat, and the parade comes back stronger and more jubilant than ever. Some marchers carry a banner that reads “we’re never going back”, symbolizing that New Orleans will always move forward, and always be open and welcoming to everyone.

Hundreds of volunteers joined 360i and Gravy Films to donate their time for this project, making it possible for NOTMC to present to potential visitors just in time for Mardi Gras and fresh on the heels of hosting the NBA All-Star game – another event made possible because of New Orleans’ open, welcoming environment.

Go behind the scenes of New Orleans Tourism's #AlwaysOpen video and meet some of the New Orleanians who came together to be a part of it. New Orleans is Always open.
Media Type Public Relations
Associate Content Producer

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