Giovanny Saavedra
Executive Creative Director at ADE S.A.
Bogotá, Colombia
TitleJohn Lennon's Shroud
Agency
Campaign Easter Sundays
Advertiser Radioacktiva
Brand Radioacktiva
Date of First Broadcast/Publication 2017 / 7
Business Sector TV/Radio Programs & Stations
Story "Domingos de Resurrección" (Literal translation: "Easter Sundays") is a Colombian radio show broadcasted on Sundays that only plays the music of famous musicians who already passed away. Their name is inspired by the resurrection of Jesus Christ on the original easter Sunday.

We decided to use the Shroud of Turin (the only evidence found in the tomb of Jesus Christ after his resurrection) as a device to deliver the message that we're bringing back to life famous rock icons every Sunday through their music. In this ad it's John Lennon.
Media Type Print
Creative Director
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Art Director
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