Greg Bennett

Greg Bennett

Principal at Cut Once, Inc.
York, United States

About me

Cut Once® is a branding and graphic design studio committed to advancing the world’s most needed products and services. To us, a needed product or service has significant impact on quality of life and economic growth. We get results by creating compelling visual and verbal narratives that reflect vision and aspirations of our clients. Our firm is a strategic marketing and design partner for any corporation, emerging business, educational institution, or non-profit organization that wishes to communicate its value and purpose through rich storytelling and informed design.

At Cut Once, we recognize most organizations are unique and therefore, so are their business challenges and market opportunities. We employ rigorous inquiry to gain a thorough understanding of every organization with which we engage. We work closely with our clients to clarify what matters most. Once defined, we craft solutions against that logic. In the end, it’s our collaborative and insightful approach that saves our clients time, money, and effort while fostering a shared vision and lasting partnership.

New project to discuss?
We offer short-term commitments in the form of consultations and individualized project audits, which are designed to quickly clarify your needs. Contact Greg Bennett to start the conversation.

(717) 683-5712

Services: brand strategy, naming and brand identity, brand story and messaging, website design and development, retail and packaging design, photography and illustration, editorial design, environmental design, wayfinding, signage


Principal and Creative Director
Cut Once, Inc.
United States
February 2016 - Present (2 years 10 months)
Greg Bennett is the founder and creative director of Cut Once, where he works closely with an ambitious team solving complex marketing challenges for clients like Johns Hopkins University, Discovery Communications, and Reach to Recovery. He brings over 20 years of industry experience to the firm and has extensive knowledge in all aspects of brand development, including strategy, design, implementation, and ongoing brand management.

Additionally, Greg is an advisory board member at Stevenson University School of Design and the Art Institute of York where he shares real world experiences and best practices with students, faculty, and alumni.

Prior to founding Cut Once, Greg dedicated nearly two decades of his professional career to completing hundreds of advertising, branding, graphic design, and public relations projects for a broad range of clients and industries. His client experience includes DeWalt, Discovery Communications, Earth Shoes, Endocrine Society, Filson (apparel), General Electric (GE), Gerber (outdoor gear), Hormone Foundation, Johns Hopkins University, Reach to Recovery, Simpson Race Products, SnowSports Industries America (SIA), Stanley Black & Decker, STX (sports products), University of Michigan, and Washington College, among others.

Greg's work has received significant national and international recognition, including honors from AIGA, BICeBé (Bolivia), CASE, CBS News, CIPB (China), Communication Arts, Golden Bee (Russia), Good50x70 (Italy), Graphis, SFMOMA (United States), The Dieline, UCDA, and Vineum Bodensee (Germany).

Out of the office, Greg has spoken on publication design at the Council for Advancement and Support of Education (CASE) Editors Forum, and on brand design at the Art Directors Club (ADC) Annual Show. He has also served on several respected award juries, including the American Advertising Federation (AAF) Advertising Awards and the Art Directors Club.
(717) 683-5712


The Art Institute of York — Pennsylvania traces its history back to 1952, when the York Academy of Arts was established by local artists to meet the community’s needs for training in the visual arts. Thirty years later the school became part of the Antonelli Institute of Art & Photography group, with headquarters in Philadelphia. In 1988, the school became Bradley Academy for the Visual Arts and once again became an independent school continuing to provide area employers with well-trained graduates. In 1997, the school moved to its current location, a contemporary 38,000 square foot building in east York. In 2003, the school was acquired by The Art Institutes International, Inc, a leader in creative education in the United States. In support of that acquisition, the school changed its name to The Art Institute of York — Pennsylvania in 2007.

Trade Organizations

AIGA, the professional association for design

Sustaining Member
June 1999 - Present (19 years 6 months)

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