| Title | Up |
| Agency | Wieden+Kennedy |
| Campaign | Up |
| Advertiser | Honda Motor Co., Ltd. |
| Brand | Honda Civic |
| Date of First Broadcast/Publication | 2017 / 2 |
| Business Sector | Automotive |
| Story | Imogen Horrocks, a Team GB climber, stars in the ad as she leaps from the safety of a ladder to conquer a giant clay mountain. When she finally reaches the top, the protagonist discovers the new Honda Civic. Her ascent represents the car-maker’s own engineering feat and the challenges of bringing an idea to life. |
| Media Type | Television |
| Length | |
| VFX Company | MPC LDN |
| Music | SIREN |
| Sound Design Company | Factory Studios |
| New Business Lead | Sandra Hugues |
| Creative Director | Scott Dungate |
| Copywriter | Jason Scott |
| Art Director | Joris Philippart |
| Designer | Simon Elvins |
| Executive Creative Director | Tony Davidson |
| Executive Creative Director | Lain Tait |
| Executive Agency Producer | James Guy |
| Group Account Director | Nick Owen |
| Account Director | James McHoull |
| Account Manager | Olivia Amato-Pace |
| Group Planning Director | Matt Walters |
| Agency TV Producer | Michelle Brough |
| Agency TV Producer | Samara Zagnoiev |
| Print Producer | Mark D’abreo |
| Print Producer | Rebecca Herbert |
| Production Company | Colonel Blimp |
| Executive Producer | Paul Weston |
| Director | Pedro Martin-Calero |
| Producer | Dougal Meese |
| Director of Photography (DOP) | Eric Gautier |
| Editorial | Speade |
| Editor | Sacha Szwarc |
| Lead VFX | Bill McNamara |
| VFX Producer | Sophie Hogg |
| 3D Lead Artist | Mike Little |
| 2D Lead | Iain Murray |
| Colorist | George K |
| Music Producer | Sian Rogers |
| Sound Designer | Anthony Moore |
| Sound Designer | Neil Johnson |
| Sound Designer | Jack Hallett |