|Title||Honda-Civic - Up|
|Advertiser||Honda Motor Co., Ltd.|
|Date of First Broadcast/Publication|
|Tagline||Welcome challenge see where it takes you|
|Story||Imogen Horrocks, a Team GB climber, stars in the ad as she leaps from the safety of a ladder to conquer a giant clay mountain. When she finally reaches the top, the protagonist discovers the new Honda Civic. Her ascent represents the car-maker’s own engineering feat and the challenges of bringing an idea to life.|
|VFX Company||MPC LDN|
|Sound Design Company||Factory Studios|
|3D Lead Artist||Mike Little|
|Executive Creative Director||Tony Davidson|
|Executive Agency Producer||James Guy|
|Sound Designer||Neil Johnson|
|Group Planning Director||Matt Walters|
|Sound Designer||Anthony Moore|
|Creative Director||Scott Dungate|
|Art Director||Joris Philippart|
|Agency TV Producer||Michelle Brough|
|Group Account Director||Nick Owen|
|Agency TV Producer||Samara Zagnoiev|
|Print Producer||Rebecca Herbert|
|Lead VFX||Bill McNamara|
|Music Producer||Sian Rogers|
|2D Lead||Iain Murray|
|Director of Photography (DOP)||Eric Gautier|
|VFX Producer||Sophie Hogg|
|Executive Producer||Paul Weston|
|New Business Lead||Sandra Hugues|
|Executive Creative Director||Lain Tait|
|Account Director||James McHoull|
|Account Manager||Olivia Amato-Pace|
|Print Producer||Mark D’abreo|
|Sound Designer||Jack Hallett|
|Production Company||Colonel Blimp|
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