Pedro Martin-Calero
Director at Blink London
London, United Kingdom
TitleWonderfully Predictable
Agency
Campaign Wonderfully Predictable
Advertiser KKR
Brand Trainline
Date of First Broadcast/Publication
Business Sector Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Philosophy Trainline, Europe’s leading independent train and coach platform, is launching a new brand platform called ‘Wonderfully Predictable’, in a move away from one-off TV ads and campaigns. The platform will highlight how the innovative tech company provides accessible, personalised travel information through its app to help make journeys easier and more straightforward.

The brand idea will be brought to life across all channels and will be launched with Trainline’s biggest brand investment to date across UK, France and Italy through January and February.

The launch film was captured by acclaimed up-and-coming director Pedro Martin-Calero at BLINK who mimicked classic cinematic techniques to create a dramatic railway station chase-scene worthy of any blockbuster spy movie.
The idea behind ‘Wonderfully Predictable’ is to demonstrate how Trainline uses its understanding of travel, travellers and technology to help deliver a more seamless journey experience.

The dramatic spy chase quickly loses its intensity when a helpful traveller with the ‘wonderfully predictable’ Trainline app gives the film’s hero ‘real time’ train times and platform information which help her locate the villain.

Filmed in Kiev Central Station, the ad will make its debut on TV and in cinemas across the UK this January during screenings of the aptly named Hollywood film The Commuter. An integrated social media and online campaign will amplify the video content to further increase awareness.

The campaign was created by BBH under the direction of Trainline’s brand marketing director Lisa Bowcott, who was appointed to the role in March 2017.Media planning and buying was by Blue 449.
Media Type Digital
Length
Post Production House
Head of Brand UK
European Brand Marketing Director
Strategist
Assistant Producer
Producer
Creative Director
Creative
Creative
Account Manager
Media Agency
Group Business Director
Account Director
Sound Production
Edit Company
Production Company
Producer
Executive Producer
DOP
Director

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