Howard Smiedt

Howard Smiedt

Chief Creative Officer - EMEA at Geometry Global EMEA
London, United Kingdom

Summary

HOWARD SMIEDT
CHIEF CREATIVE OFFICER, GEOMETRY GLOBAL - EMEA

Now celebrating 37 consecutive years with WPP, and in particular, The Ogilvy Group, Howard has moved through the ranks from Art Director to Chief Creative Officer.

Qualified in graphic design, he has honed his expertise across a multitude of communication disciplines and channels.

His passion for behavioural change and channel planning inspired him to launch 'Brand Activation'​, the first 'activation'​ business within Ogilvy, South Africa in 2002 as CEO and CCO.

Howard, a highly regarded, award winning 'creative business leader says: "One of my greatest achievements was being elected by my then mentor, Robyn Putter, to the Ogilvy South Africa EXCO, responsible for the strategic direction and creative excellence of its operation."​

During his years of experience he has been instrumental in launching and shaping many brands across a multitude of categories.

In 2007 Howard relocated to London, becoming Chief Creative Officer, EMEA at Ogilvy Action.

In 2013, Howard was intimately involved in the global merger between OgilvyAction and G2, and in launching Geometry Global, now the world's largest [and most awarded] activation network.

Howard remains a custodian of the company's 'Global Creative Community'​ – its objective and ambition, to elevate and maintain the companies creative reputation with 'PIVOTAL IDEAS'​ that transform brand equity into action.

Sector Experience

Positions

Chief Creative Officer - EMEA
London, United Kingdom
September 2013 - Present (4 years 3 months)
Chief Creative Officer - EMEA
OgilvyAction
March 2007 - September 2013 (6 years 6 months)
ECD/CEO BRAND ACTIVATION (OGILVY GROUP SA)
Bryanston, South Africa
January 2002 - December 2006 (4 years 11 months)
Executive Creative Director
Ogilvy & Mather, Johannesburg
1983 - January 2002 (19 years)
Art Director -> Executive Creative Director
Grey Philips Bunton Mundel & Blake
January 1983 - December 1987 (4 years 11 months)
Art Director
Rightford Searle-Tripp & Makin
January 1980 - December 1982 (2 years 11 months)
Chief Creative Officer
Prague, Czech Republic

Education

Sandown High School, Johannesburg, South Africa

Similar Talent

Nick Turner
Chief Creative Officer, EMEA
SapientRazorfish
Michael Frolich
CHIEF EXECUTIVE OFFICER EMEA
Ogilvy PR
Jon Williams
Chief Digital Officer Grey EMEA
Grey Group EMEA
Javier Campopiano
SVP Chief Creative Officer
Saatchi & Saatchi NY
Bert Peulecke
Chief Creative Officer
Kreative Pause
Andrew Ladden
Chief Creative Officer
Madras, New York
Andres Ordonez
Chief Creative Officer
Energy BBDO
Camilo Carvajal
Chief Creative Officer
Leo Burnett Colombia, Bogotá

Create a free Talent profile and become a member of AdForum

Get Started