Lluís Rotger Vidal
Assoc. Creative Director at Geometry
Prague, The Capital, Czech Republic, Czech Republic
TitleThousand Winners
Agency
Campaign Thousand Winners
Advertiser RunTour
Brand RunTour
Date of First Broadcast/Publication
Business Sector Culture, Leisure & Sport
Philosophy RunTour, the second most popular running event for amateurs in the Czech Republic, not only wanted to increase participation and generate revenue, but to become the nation’s number one.

And with over 90% of amateur runners having no chance at winning a race, RunTour decided to use a little psychology.

RunTour reprogrammed all the runners’ RFID tags not only to track each athletes’ time, but also to count how many other runners they overtook – and to reward them accordingly (each overtake became 1% off at the merchandising stands). So, regardless of their position in the race, amateurs were back in competition.

Thanks to the marketing investment of just 10 hours of RFID coding, sales shot up by 394%. And with 80% of all participants reported improved performance, registrations for RunTour’s next event have increased by 12%.
Media Type Case Study
Length
Chief Creative Officer EMEA
Creative Director
Associate Creative Director
Creative
Art Director
Copywriter
Account Director
Managing Director
Executive Director
Project Manager
Project Manager

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