Neena Koyen

Neena Koyen

Vice President, Brand Communications Director at McCann Worldgroup, New York
New York, United States

Summary

Dedicated communications professional with extensive agency and in-house experience developing internal and external strategies for C-suite executives and brands at Fortune 100 and 500 companies. Specialist in promoting executive visibility, event and project management, developing corporate messaging and managing press initiatives across company brands.

Positions

Vice President, Brand Communications Director
New York, United States
July 2015 - Present (2 years 1 month)
As head of communications/PR for McCann New York, oversee all internal and external communications strategy for leading advertising agency. Develop press strategy and conduct outreach around creative campaign launches while working with key business and trade writers/editors. Manage all content on the agency culture blog, www.truthwellbrewed.com. Draft press releases, executive remarks, talking points, QAs, bios and award submissions. Regularly collaborate with senior leadership and key groups including Strategy, Creative, HR and Operations on improving and evolving overall communications strategy. Manage content across internal and external platforms including Facebook, LinkedIn, corporate website and company intranet. Manage ongoing events, prep spokespeople, staff interviews and write/edit all internal communications. With other key leaders, help manage the agency's culture group, Truth Well Brewed, and other employee-facing initiatives designed to improve and strengthen agency culture in a growth environment.

Additionally, as head of brand communications for Craft, McCann Worldgroup’s in-house production arm, developed internal and external communications strategy from scratch aimed at creating a community across Craft’s global studios and positioning Craft as a thought leader in the marketplace.
Director, Corporate Communications
New York, United States
May 2011 - March 2015 (3 years 10 months)
As Director of Corporate Communications at Viacom, Neena develops internal and external communications strategies for key groups including Strategic Insights & Research, Digital and Business & Legal Affairs. From press strategy to material development to media outreach, Neena leads communications campaigns that span the company’s brands, including MTV, Nickelodeon and Comedy Central, among others. A strong project manager, Neena has overseen cross-brand initiatives like TCA, the bi-annual television critics’ press conference, and the redesign and re-launch of Viacom’s corporate website.
Director, Corporate Relations
MTV Networks
October 2007 - May 2011 (3 years 7 months)
- Supported the company’s key groups including Ad Sales, Digital, Research and CSR, as well as the media networks on internal and external communications initiatives.
- Developed press materials including press releases, briefing docs, reporter backgrounders, Q&As and blog posts for ongoing media campaigns.
- Assisted in speech and presentation development for company spokespersons.
- Managed Viacom’s participation at the Television Critics Association (TCA) bi-annual press tour. Developed strategies and materials for all creative, messaging and press communications. Liaised with external organizations, such as CTAM, the TCA, vendors, venue and press. Oversaw all pre-show and on-site details with Production and Special Events.
- Working closely with Investor Relations, evolved process for media networks’ communications around quarterly earnings.
Assistant/Associate/Senior Associate
Robinson Lerer & Montgomery
2002 - 2007 (5 years)
- Provided strategic communications support for tech, financial and healthcare clients.
- Built and maintained strong press relations and placed stories in national, local, business and trade press.
- Promoted executive visibility and brand recognition through speaking engagements, analyst briefings, Board memberships, industry awards and media tours.
- For KeyBank, developed press materials, ran media outreach campaigns and oversaw the $25,000 monthly budget.
- Working directly with KeyBank executives, promoted the 2005 launch and media rollout of Key 4 Women, an initiative that continues to champion women business owners.
- Assisted EVP, communications in media training C-level execs and emerging company spokespersons.
- Trained and supervised junior staff and new hires.

Education

B.A English Language and Literature, General

University of Virginia, VA 22903

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