What if cleaner energy was in the café around the corner? To engage an audience of 18 to 45-year-olds on the subject of energy transition, a collaboration between Shell and coffee bar chain Costa turned spent coffee grounds into bio fuel for London’s iconic red buses. Needless to say, this innovation reaped a huge dose of media coverage and got people talking about clean energy and recycling.
The world needs more, cleaner energy. By 2050, the energy demand will be double current rates. It takes creativity and ingenuity to find ways to make more of what we have, use less of what we have, and harness the waste and other by-products of industrial processes.;Our brief is to engage a global audience into the the critical subject of the energy transition. To help people understand the complexities, while demonstrating that our client is helping the world through the energy transition the campaign highlights how collaboration between Shell, entrepreneurs, influencers and the public is accelerating the development of more and cleaner energy.We do this by helping to create or enable new forms of energies. New ways of harnessing energy, and of transforming types of energy. Once we launch this, we create comms, fame and content about the story.
Story (original language)
The world needs more, cleaner energy. By 2050, the energy demand will be double current rates. It takes creativity and ingenuity to find ways to make more of what we have, use less of what we have, and harness the waste and other by-products of industrial processes.Our brief is to engage a wider audience of 18 - 45 year olds into the energy transition. To help people understand the complexities, while demonstrating that our client is helping the world through the energy transition the campaign highlights how collaboration between Shell, entrepreneurs, influencers and the public is accelerating the development of more and cleaner energy.We do this by helping to create or enable new forms of energies. New ways of harnessing energy, and of transforming types of energy. Once we launch this, we create comms, fame and content about the story.