Leonardo Ferrari

• Responsible for Ideation and Execution of 360 Integrated Communication Campaigns.
• Bilingual copywriting (English and Spanish), Transcreation, and Copy Localization.
• Contribute concepts/ideas to new business pitches, proactivity, pro-bono, and in-house projects
• Partnered with Art Director for development and execution of campaigns and projects.
• Worked on both General Market Campaigns and Multicultural projects (US Hispanics)
• Clients: McCafé At Home, Ocean Bank, COX Internet, National Pork Board, Sedano's Supermarket, Mike's Hard Lemonade, Florida Blue (Health Insurance) and ViiV Healthcare (Pharma).

• Creativity, Copywriting and Storytelling classes for +100 international students.

• Responsible for developing Innovation in Marketing and Communication Strategies for B2B Clients.
• Digital Business Transformation projects & Business Growth Management.
• Creative Direction for branding & performance campaigns.
• B2B Marketing Communication Strategies for Furukawa Solutions (Latam).
• B2B Internal Marketing Communication for Reckitt (Argentina and Brazil)
• Initiatives worked for Bacardi (US), Netflix (Arg), Pornhub (US), LG (Arg), Antarctica 21 (Chile).
• Content Creation for Calle Ocho News (US).
• Collaboration with NonProfits such as Surfrider Foundation (US), SPCA South Florida Foundation (US).

• On-Site Vendor for Apple Canada.
• Responsible for Digital Project Management
• Worked on Product Launches, Services, and Features updates communication.
• Localized content and digital assets for Website & DM campaigns.
• Supervised and reviewed copy updates for geo (Canada English and French).
• Tasks and Schedule coordination for Developers, Graphic Production, and Translators.
• Worked collaboratively with teams across the company: Brand, Channel, Retail, Advertising, Video, Education, and Producers in a fast-paced environment.

• Main Clients: Mercado Libre Latam, Coca-Cola Company, Google, HSBC, Western Union, Pedigree, Discovery Channel.
• Deep experience managing data-driven integrated campaigns across all digital and traditional platforms targeting GenZ and Millennials.
• Led cross-functional strategy presentations and meetings to identify creative and new business opportunities.
• Experience developing creative toolkits, producing regional content, and adapting messaging to local markets.
• Managed financials including annual projections, forecast, profitability.
• Led a Social Media Team to deliver Always On Strategies, Calendar content, and Creative Campaigns.
• Supervised large-scale video production for digital campaigns.
• Digital Project Management of Websites, Mobile apps development, Display Banners, and Emails production.
• Coordinated Global Pitches providing creative and strategic support to other Wunderman Offices (New York, London, Paris, Mexico, Sao Pablo, Dubai)
• Worked collaboratively with Creatives, Strategic Planners, Developers, Digital Production, Producers, Data Scientists, Social Media Team, Legal and Media Partners as part of a larger team in a fast-paced environment.
• Acquired several new businesses and retained a high-risk client.
• Won over 40+ awards at local and international creativity festivals.