Title | #untaggable |
Agency | Ogilvy South Africa |
Campaign | #untaggable |
Advertiser | Audi |
Brand | Audi Q2 |
Date of First Broadcast/Publication | 2017 / 2 |
Business Sector | Cars |
Story | Model, actress, lawyer and activist Thando Hopa is the latest to feature in Audi's #Untaggable global campaign. In their global campaign for the new Q2, Audi’s #Untaggable positioning explores how the best or most beautiful things in life are impossible to define. So far, #Untaggable films have explored subjects like music, fashion, the city, and breakfast. South African director Sam Coleman of Giant Films continues the story together with Ogilvy South Africa. Exploring undefinable beauty and confronting stereotypes, the latest piece for Audi features South African model, actress and activist Thando Hopa who was born with albinism. A lawyer, Thando finds meaningful work to be done in the public eye through changing perceptions and fighting prejudice against people with albinism. |
Media Type | Television |
Length | |
Production Company | Giant Films |
Executive Creative Director | Nicholas Wittenberg |
Agency Producer | Ali Coetzee |
Mark Haefele | |
Other | Neil White |
Director | Samuel Coleman |
Producer | Boris Vossgatter |
Executive Producer | Emma Lundy |
Executive Producer | Cindy Gabriel |
Director of Photography (DOP) | Vicci Turpin |
Art Director | Josie Minty |
Wardrobe / Stylist | Bridget Baker |
Offline | Charmaine Greyling |
Post Production | Upstairs Ludus |
Editor | Xander Van Der |
Colorist | Nic Appostoli |
Music Composer | Markus Wormstorm |