Lucas Sengler
Senior Manager at Marcel Agency
Paris, France
TitleSafest Route
Campaign Safest Route
Advertiser Groupama
Brand Groupama
Date of First Broadcast/Publication
Business Sector Insurance
Story Groupama and Marcel Agency, are launching /, the first free road safety platform based on government data pertaining to accidents and now available in open data. With this data, the website is able to generate and compare two itineraries in just a few clicks: the fastest route, traditionally suggested by GPSs and the safest route, one that is statistically the least dangerous. 
Media Type Digital
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