Matías Stetson

Matías Stetson

CEO and Founder at Insider Latam
Buenos Aires, Argentina

About me

Matías Stetson is the director and founder of INSIDER LATAM, the news-media outlet that reports on digital transformation of marketing and advertising in Latin America.

In turn, Insider represents AdForum in the southern cone. Insider is also the regional office for the renowned ad festival Epica Awards, where Stetson serves on the jury. At the local level, Matías has also judged in advertising and public relations awards such as Premios Clarín, Mercurio and Eikon.

During his multidisciplinary career, Matías stood out in both Journalism and B2B Marketing, later blending both experiences when creating Insider.

In journalistic matters he has international press experience producing documentaries for Mahoney Films (USA) and working either on news reporting and/or the commercial area of news-media outlets.

He has also worked as Marketing Manager for several B2B Ad Tech companies offering solutions to major advertising agencies and top brands in Latin America, digitally transforming ad processes in companies such as Coca-Cola, Unilever, Natura, Pedidos Ya, Telecom, Starcom, Leo Burnett, and many more.

In terms of academic background, Matías holds a Masters degree in International Relations from the Di Tella University (Argentina) and The George Washington University (The United States of America).

His international professional practices in journalism include his participation in the UN Press Office and The National Press Club in Washington D.C.

He is currently based in Buenos Aires, while traveling extensively to the major marketing and advertising events in Latin America, the US hispanic market and Europe.

  • English - Native
  • Spanish - Native


Founder and CEO
Buenos Aires, Argentina
2014 - Present (9 years 1 month)
Matías Stetson is the founder of INSIDER LATAM, the news-media outlet that reports on digital marketing in Latin America. In turn, Insider represents AdForum in the region. Insider is also the regional office for the renowned ad festival Epica Awards, where Stetson serves on the jury.

New Business Manager
2014 - 2019 (5 years)
GROUP IMD is the largest global ad management and ad delivery platform. Partnering with A+V in Latin America, and working in more than 100 markets with over 35 local offices, Group IMD is changing the way advertising works. Its digital platform optimises the management of ad campaigns and the delivery of campaigns to media outlets around the globe ensuring efficiency in ad work-flows, revision and approval of ad campaigns, and distribution to the media.

PRODU Media & Publicidad - Marketing
January 2012 - November 2015 (3 years 10 months)
Responsible for marketing at PRODU Media & Publicidad, a newsmedia outlet that reports on the Advertising Business.
Marketing Manager
2009 - 2011 (2 years)
Distribution service for TV commercials.

* Oversaw regional marketing efforts.
* Developed expansive network of international partnerships with related firms (ad agencies and production houses).
* Managed public relations.
Executive Producer
Mahoney Films
March 2006 - October 2009 (3 years 7 months)
* Lead production coordinator to Dr. Richard D. Mahoney, acclaimed documentary film-maker on
“Creating Enemies” - a well-received film on the troubled history of late 20th
century U.S./Latin American relations.
* Researched content material, co-wrote scripts and conducted on-camera interviews.
* Successfully negotiated distribution and broadcast agreements with Latin American
television networks.
Production Assistant
Pol-ka, Fox, Cuatro Cabezas, Telefe, Promofilms, Endemol.
March 2004 - October 2004 (7 months)
* Assisted in coordinating development of program content and technical production
for media companies including Polka, Fox, Cuatro Cabezas, Telefe, Promofilms, Endemol.


Field Of Study International Affairs

2009 - 2012 (3 years)
Masters in International Studies Degree Program 2009 - present Graduation in spring 2012

Field Of Study International Affairs

2011 (1 year)
Elliott School of International Affairs Fall 2011 Exchange Program

Other professional activities

PHNX Tribute 2020

Awards Jury Member

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