Matías Stetson

Matías Stetson

CEO and Founder at Insider Latam
Buenos Aires, Argentina

About me

Founder and CEO of the leading news-media outlet INSIDER LATAM that reports on the digital transformation of marketing and advertising in Latin America, including information on the latest ad campaigns, interviews to top executives of the ad industry, coverage of major marketing and ad events, conferences and festivals.

Also, Advertising Consultor and New Business Developer for Ad Tech companies such as IMD Group and A+V, whose clients include the leading advertisers, creative and media agencies, and TV stations in the region.

Positions

Founder and CEO
Buenos Aires, Argentina
2014 - Present (4 years 11 months)
INSIDER is the leading news-media outlet that reports on the digital transformation of marketing and advertising in Latin America (www.insiderlatam.com) including information on the latest ad campaigns, interviews to top executives of the ad industry, coverage of major marketing and ad events, conferences and festivals.

Its audience is very specific: Marketing Managers of companies and the top executives of the communications, marketing and advertising industry read INSIDERs news on a daily business to learn about the latest trends, success cases and business opportunities.

In Latin America, INSIDER also represents Epica Awards, the global ad festival judged by the global ad press (https://www.epica-awards.com/) and Ad Forum, the biggest directory and archive for advertising in the world (https://www.adforum.com/) both of which are owned by May Dream.
New Business Manager
A+V (IMD GROUP)
Argentina
2014 - Present (4 years 11 months)
GROUP IMD is the largest global ad management and ad delivery platform. Partnering with A+V in Latin America, and working in more than 100 markets with over 35 local offices, Group IMD is changing the way advertising works. Its digital platform optimises the management of ad campaigns and the delivery of campaigns to media outlets around the globe ensuring efficiency in ad work-flows, revision and approval of ad campaigns, and distribution to the media.

PRODU Media & Publicidad - Marketing
PRODU
Argentina
January 2012 - November 2015 (3 years 10 months)
Responsible for marketing and editorial coordination for PRODU Media & Publicidad an Ad section within the newsmedia portal that focuses on the Spanish Speaking TV Business. www.produ.com
Marketing Manager
BEAM.TV / LATINSTOCK / OXOBOX.TV
2009 - 2011 (2 years)
Distribution service for TV commercials.

* Oversaw regional marketing efforts.
* Developed expansive network of international partnerships with related firms (ad agencies and production houses).
* Managed public relations.
Executive Producer
Mahoney Films
March 2006 - October 2009 (3 years 7 months)
* Lead production coordinator to Dr. Richard D. Mahoney, acclaimed documentary film-maker on
“Creating Enemies” - a well-received film on the troubled history of late 20th
century U.S./Latin American relations.
* Researched content material, co-wrote scripts and conducted on-camera interviews.
* Successfully negotiated distribution and broadcast agreements with Latin American
television networks.
Production Assistant
Pol-ka, Fox, Cuatro Cabezas, Telefe, Promofilms, Endemol.
Argentina
March 2004 - October 2004 (7 months)
* Assisted in coordinating development of program content and technical production
for media companies including Polka, Fox, Cuatro Cabezas, Telefe, Promofilms, Endemol.

Education

Field Of Study International Affairs

2009 - 2012 (3 years)
Masters in International Studies Degree Program 2009 - present Graduation in spring 2012

Field Of Study International Affairs

2011 (1 year)
Elliott School of International Affairs Fall 2011 Exchange Program

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