Michael Bartlemay

Michael Bartlemay

Junior Brand Planner at Moroch Partners at Moroch Partners
Dallas, United States

Summary

Tenacious planner with a need to create engaging and lasting brands. Comfortable sifting through large amounts of data to find the perfect insight for a creative campaign. Experienced in many industries from entertainment to healthcare to dining.

Positions

Junior Brand Planner
Dallas, United States
August 2015 - Present (2 years)
- Wrote creative briefs for Pure Fishing, Wilsonart, Baylor Scott & White, and Kia
- Worked on various new business initiatives
- Developed local consumer insights for every Six Flags Park
- Coordinated focus groups for Oasis Brands and Haggar
- Conducted market research for Tenet Physician Resources
- Helped over 10 internal and external clients discover their Brand Truth through our workshop
- Discovered the target markets for Cheddar's Scratch Kitchen and Dickie's
- Assisted with multi-cultural initiatives for McDonald's and Kia
- Skilled in research tools including Mintel, Iconoculture, The Futures Company, Simmons OneView, and Crimson Hexagon
Account Service Intern
TracyLocke
May 2015 - August 2015 (3 months)
- Wrote creative briefs for multiple projects for Direct Energy
- Created and updated competitive outlook report for multiple client bases
- Placed third in summer long intern challenge for Pepsi, highlighting their Super Bowl partnership
- Won intern challenges for Samsung, launching Samsung Pay, and DCVB, promoting the NCAA Women’s Basketball Tournamnet
Marketing Intern
Entegra Technologies
May 2014 - August 2014 (3 months)
- Part of regular Marketing/Advertising Strategy meetings in Austin to discuss
content creation and placement
- Created content master sales presentation still being used today by sales team throughout the country
- Developed tear sheets to leave with clients on sales calls highlighting product capabilities for their business
- Assisted in developing Quick Start Guide and User Manual included with every
product
- Developed Frequently Asked Questions content for website
- Acted as Production Assistant for Product Video Shoots

Education

BBA in Marketing and Entrepreneurship

Baylor University, Waco
August 2011 - May 2015 (3 years 9 months)

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