Anne Lecerf
Head of Production at Watch Out
TitleBuddha
Agency
Campaign Adventure is on the road
Advertiser FCA France
Brand Jeep
Date of First Broadcast/Publication 2017 / 3
Business Sector Four Wheel Drive, SUV(Sports Utility Vehicle)
Story To drive a Jeep means not knowing where your journey will end. It’s the possibility to go anywhere … with the only limits being your imagination.
No longer content to push traditional fantasies of off-roading, Jeep, the world leader in 4x4, wants to deliver a message much more realistic and in line with today’s usage of SUV.
Every time we get behind the wheel of a Jeep, it’s the dawn of a potential adventure. In these three magnificent visuals produced by Leo Burnett France, Jeep reminds us that adventure is not just the preserve of the off-road… It can also be found on it. 
Media Type Print
Executive Creative Director
Creative Director
Art Director
Copywriter
Director of Photography (DOP)
Account Director
Media Services
3D Artist
Animation/3D Watch out
Photographer's Agent
Advertising Manager
Director of Advertising
Marketing Director
Communication and PR Manager

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