Title | Buddha |
Agency | Leo Burnett Paris |
Campaign | Adventure is on the road |
Advertiser | FCA France |
Brand | Jeep |
Date of First Broadcast/Publication | 2017 / 3 |
Business Sector | Four Wheel Drive, SUV(Sports Utility Vehicle) |
Story | To drive a Jeep means not knowing where your journey will end. It’s the possibility to go anywhere … with the only limits being your imagination. No longer content to push traditional fantasies of off-roading, Jeep, the world leader in 4x4, wants to deliver a message much more realistic and in line with today’s usage of SUV. Every time we get behind the wheel of a Jeep, it’s the dawn of a potential adventure. In these three magnificent visuals produced by Leo Burnett France, Jeep reminds us that adventure is not just the preserve of the off-road… It can also be found on it. |
Media Type | |
Executive Creative Director | Kurt Novack |
Creative Director | David Martin Angelus |
Art Director | Mohamed BARECHE |
Copywriter | Montassar Chlaika |
Director of Photography (DOP) | Régis Perrone |
Account Director | Thibaud LE NENAON |
Media Services | Claire Sougy |
3D Artist | Salamagica |
Animation/3D | Watch out |
Photographer's Agent | Anne Lecerf |
Advertising Manager | Sébastien Perrais |
Director of Advertising | Stéphane Labous |
Marketing Director | Matthieu Berne |
Communication and PR Manager | Olivier Bouelharrag |