Janina Hartmann

Janina Hartmann

International Campaign Manager V-Class/Marco Polo at Daimler AG
Stuttgart, Germany

About me

Brand and marketing communications professional with a strong international focus and interest in automotive, digital and consumer insight topics. I'm good at developing ideas, openly approaching other people and to motivate them; to plan and implement new projects with heart and passion, strong nerves and persistence. I can offer personality, humor and a sunny disposition.

Sector Experience

Positions

Marketing Communications - Campaign Management V-Class (Mercedes-Benz Vans Global)
Daimler AG
Germany
October 2015 - Present (3 years)
Marketing Operations and Spending Effectiveness (Mercedes-Benz Vans Global)
Daimler AG
Germany
May 2015 - September 2015 (4 months)
CAReer Trainee - The Top Talent Program
Daimler AG
November 2013 - April 2015 (1 year 5 months)
Different on the job projects in various business units and global assignments to understand the Daimler AG from a global perspective and to think interdisciplinary in preperation for management, supplemented by various trainings, conferences and firesidechats with management.- Marketing Operations - Global Strategy - Product Management (C-Class)- Marketing and Sales at Mercedes-Benz USA- Product Management at Mercedes-Benz Canada- 2 weeks at Vans production plant and 1 week at dealership
Marketing Operations & Spending Effectiveness (MB Vans Global)
Daimler AG
Germany
October 2013 - March 2014 (5 months)
Project of redesigning the structure of the worldwide marketing platform for MB Vans to increase the usability and traffic. Including analysis of consumer behavior and demands through interviews, survey and evaluation of page views. Reviewing content, menu items and navigation in close cooperation with the key stakeholders. Creating incentives and a weekly newsletter to increase the traffic. Finally, presentation and implementation of the new structure.
Masterandin
steercom - Key Message. Delivered.
August 2012 - December 2012 (4 months)
Master thesis concerning "The correlation of the basis of a decision paper and the result of the decision-maker" in cooperation with Steercom GmbH.

Education

Master of Science

2010 - 2013 (3 years)

semester abroad

2012 (1 year)

Bachelor of Arts

2006 - 2010 (4 years)

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