Harmandar Singh - Creative At Large
Harmandar Singh, better known as Ham, is an advertising creative director gone rogue.
After a stint as a failed pub guitarist, he created over 400 TV commercials and picked up hundreds of awards to his name early in his career. Then he lost it, and broke out on his own.
Been there, seen it, done it, Ham has worked as a creative lead in top ad agencies in London, New York, Tokyo, Manila….
Creative directors have long lunches with him as he is also the Country Rep for the Cannes Lions International Advertising Festival.
For 11 years, he was a weekly columnist with The Star and New Sunday Times writing about stuff people wanted to read but did not have the cojones to speak up about.
He has his own magazine called MARKETING and tries to stop writing 10,000 words a week.
Ham was the first to start an independent industry magazine in the region 15 years ago but has since folded the business in Singapore (citing boredom), and in Jakarta gave it all away to his staff.
In 2009, in a fit of psychotropic exuberance, Ham created and hosted the Youth Engagement Summit, inspired by Obama’s victory on the theme of Change. Featuring Donald Trump, Twitter Founder Biz Stone, Facebook's Randi Zuckerberg, etc.
Ham has founded industry events like the Malaysian Creative Circle Awards (MC2), Malaysian Media Conference, Malaysian CMO Conference, APPIES Malaysia, Product of the Year, Creative All-Stars Conference…
He had his own Advertising School once and collaborated on a Bachelor degree programme on Social Comms for local university UPSI.
He probably knows everybody in the marketing communications industry this side of the planet, but now insists he wants to remain an enigma.
On the quiet, Ham has led media missions for MERCY Malaysia to Nepal and Syrian refugee camps in the Beqaa Valley.
In a sanitised world of political correctness and derivative thinking, he does not suffer fools.
Ham wears many hats, but only one turban.