Nils Adriaans

Nils Adriaans

Founding Partner at Morning + Glory
Amsterdam, Netherlands

About me

Nils Adriaans from Amsterdam has been in the (international) creative industry for more than 20 years as a journalist, interviewer, editor-in-chief, writer, critic, connector and consultant - and now considers himself an ambassador of that industry and, mostly, great work.


Ad I Like
January 2019 - Present (2 years 11 months)
Originally Ad I Like was founded by international creative director Tolga Büyükdoğanay, who has worked in Turkey, Austria, Germany and The Netherlands and has won over 100 national and international awards.
Later Nils Adriaans, who was editor in chief of Creatie magazine (the Dutch equivalent of Adweek on creativity, with an international focus) and now founder of Morning + Glory strategic story writers, joined Tolga in his quest to share his passion for ads that stand out, that he simply… liked.
By asking bespoke creatives around the world which ad they utterly like (and why) Tolga and Nils are building a community of connoisseurs, which will turn “Ad I Like” into an authority, archive and main source for the greatest, latest ads and scoops.
Managing Partner
Morning + Glory
December 2018 - Present (3 years)
Everything begins with a story. At Morning + Glory we create strategic content for companies and help them distribute their story - or should we say glory?
Hoofdredacteur Creatie
Adfo Groep
2015 - Present (6 years 11 months)
Firma Adriaans
2013 - Present (8 years 11 months)
Creatieve / strategische consultancy
One Saturday Afternoon
2009 - Present (12 years 11 months)
Samen met Thomas Rijsman over de creatieve industrie en sport (geschreven interviews, live interviews en korte documentaires, onder andere voor Het Parool), sinds 2009
Freelancer / Redacteur
Reclamevakblad Adformatie
1997 - Present (24 years 11 months)
Chef redactie
2004 - 2014 (10 years)
Twitteren voor Bifi tijdens voetbalwedstrijden in Nederland en België.
Branded content, PR, creatie, strategie
March 2014 - July 2014 (4 months)
Branded content
Amsterdam, Netherlands
September 2013 - April 2014 (7 months)
Twitteren voor Bifi tijdens voetbalwedstrijden in Nederland en België.
Branded content
London, United Kingdom
September 2013 - April 2014 (7 months)
Twitteren voor Bifi tijdens voetbalwedstrijden in Nederland en België.
100% Halal
January 2013 - July 2013 (6 months)
Medeoprichter van Jos&Claudia
2011 - 2012 (1 year)
Samen met Klarianne Roseboom
Hoofdredacteur Annual #20 + #21
2011 - 2012 (1 year)


Field Of Study communicatiewetenschap

1990 - 1996 (6 years)

1989 - 1990 (1 year)

Other professional activities

PHNX Tribute, Paris

Awards Jury Member

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