I'm an editor and reporter at Digiday, an international digital publication focused on covering the modernization of the media and marketing industries. I lead Digiday's coverage of companies, industries, brands and ad agencies as they make the transition to digital. That includes the move towards programmatic advertising, the struggle with the measurement of digital and social metrics and broader stories about Internet culture today.
Prior to this, I was a reporter at Advertising Age, where I reported on the ad agency business, and the creative side of the industry. I've also written for the WSJ Digital Network and the Straits Times in Singapore.
About Digiday: We're a leading modern media publication and events company, a daily must-read among influencers obsessed with the bleeding edge of media and marketing. In our daily coverage, Digiday’s high-quality journalism mixes deep industry knowledge and experience with an emphasis on honesty over spin and quality over quantity. Our events bring together the top tier elite in the publishing, branding, agency and retail industries for multi-day summits at some of the world’s most beautiful places.