Shareen Pathak

Shareen Pathak

Managing Editor at Digiday
New York, United States

Summary

I'm an editor and reporter at Digiday, an international digital publication focused on covering the modernization of the media and marketing industries. I lead Digiday's coverage of companies, industries, brands and ad agencies as they make the transition to digital. That includes the move towards programmatic advertising, the struggle with the measurement of digital and social metrics and broader stories about Internet culture today.

Prior to this, I was a reporter at Advertising Age, where I reported on the ad agency business, and the creative side of the industry. I've also written for the WSJ Digital Network and the Straits Times in Singapore.

About Digiday: We're a leading modern media publication and events company, a daily must-read among influencers obsessed with the bleeding edge of media and marketing. In our daily coverage, Digiday’s high-quality journalism mixes deep industry knowledge and experience with an emphasis on honesty over spin and quality over quantity. Our events bring together the top tier elite in the publishing, branding, agency and retail industries for multi-day summits at some of the world’s most beautiful places.

Positions

Managing Editor
New York, United States
March 2016 - Present (1 year 5 months)
As managing editor, I manage all aspects of newsroom operations, and I also lead our coverage of brands and ad agencies as they navigate the transition to a digital era. I also led the launch of Glossy, our new site about fashion, luxury and how they intersect with technology.
Brands Editor
New York, United States
July 2014 - March 2016 (1 year 8 months)
I lead Digiday's coverage of the challenges brands face in digital media, and the similar challenges advertising agencies face as they change to suit the new demands of their clients. I also occasionally host the Digiday Podcast, where we interview guests who are equally obsessed with what the digital media future holds.
Reporter
New York, United States
October 2011 - July 2014 (2 years 9 months)
I covered the creative and production side of the business of advertising, as well as digital and technology trends as they intersect with creativity. I also reported on new business and trends among advertising agencies on the East Coast.
Reporter, FINS.com
The Wall Street Journal Digital Network
June 2010 - June 2011 (1 year)
Covered sales, marketing and media career news, including people moves, feature stories on employment trends and a daily column about the biggest career stories of the day.
Reporter
Columbia News Service/New York Times Syndicate
January 2010 - May 2010 (4 months)
Reporter
The Straits Times
May 2007 - August 2007 (3 months)

Education

Masters of Science Field Of Study Journalism

Columbia University, New York
2009 - 2010 (1 year)
Activities and Societies: Business and financial reporting, computer-assisted investigative skills, reporting and writing, Master's thesis was an in-depth magazine feature on "Arranging a Marriage: The Business of Indian Weddings in the Tri-State Area."

B.A Field Of Study Political Science with a minor in Communication

University of Toronto
2005 - 2009 (4 years)
Activities and Societies: Hart House Debate Club, North American Model United Nations, South Asian Alliance

International Baccaulaureate

United World College of South East Asia
2001 - 2005 (4 years)

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