Vladimír Bystrov

Vladimír Bystrov

Managing Partner at Bison & Rose
Prague, Czech Republic

About me

Former journalist who worked as a business reporter for the leading Czech media, later editor-in-chief of the trade weekly Strategie covering advertising and media markets. Few years on corporate side as an Advertising Director of Komercni Banky (leading Czech bank). Last almost 20 years a public relations consultant specialized in corporate communications, issues management, litigation or financial PR. Past chairman of the Czech Association of Public Relations, now chairman of its Ethical & Arbitration Board. Co-owner and Managing Partner of a communication group B&R Holding which includes Forum Media: publisher of the only Czech language industry weekly magazine Marketing & Media (www.mam.cz ) and organizer of the major media and marketing industry conference on the Czech/Slovak markets "Forum Media" (www.forummedia.cz ).

  • Czech - Native
  • English - Pro
  • German - Basic
  • Polish - Basic
  • Slovak - Pro
  • Russian - Pro


Managing Partner
Bison & Rose
Czech Republic
November 2010 - Present (11 years 7 months)
Leading Czech group of communication agencies comprising PR consultancy, digital communications, event management, research & analysis or B2B publishing.
APRA (Czech Association of Public Relations)
January 2011 - January 2015 (4 years)
Member of the Board
APRA (Czech Association of Public Relations)
June 2004 - December 2010 (6 years 6 months)
Industry Awards
Strategic Planning Director
Bison & Rose
November 2003 - November 2010 (7 years)
Editor-in-Chief, Strategie weekly
Sanoma Magazines Praha s.r.o.
November 2000 - November 2003 (3 years)
chief editor of weekly trade magazine on media, marketing and advertising industry (B2B)
Project Manager; 2000 Annual Meetings, IMF & World Bank Group
Komercni banka
June 2000 - November 2000 (5 months)
coordination of all activities KB provided during 2000 Annual Meeting of IMF & World Bank in Prague
Director of Advertising & Promotion
Komercni banka
February 1999 - June 2000 (1 year 4 months)
Advertising campaigns
Direct marketing
Sponsorship & Philantrophy
Account Diretor
Ewing Public Relations
January 1998 - February 1999 (1 year 1 month)
Account Planning / Media Strategies
Reporter (business & domestic desk), Týden weekly newsmagazine
July 1994 - January 1998 (3 years 6 months)
Home desk / Business reporting / Monuments Restoration & Preservation / Commercial law / Music /
Promoter, Jesus Christ Superstar production
Musical, s.r.o.
April 1994 - July 1994 (3 months)
Publicity / Advertising / Content management
Promoter, Pěna dní (Foam of the Day) production
Mestska divadla prazska / Divadlo ABC
December 1993 - April 1994 (4 months)
Reporter (business & domestic desk)
Lidove noviny
September 1991 - December 1993 (2 years 3 months)
Business news / Privatization / Regional news


Master (Ing.)

September 1989 - June 2005 (15 years 9 months)
International Relations & Business Law

Trade Organizations

Asociace Public Relations (APRA)

Chairman, Ethical & Arbitration Board
February 2015 - Present (7 years 4 months)
Czech industry association / www.apra.cz

Other professional activities

PHNX Tribute 2020

Awards Jury Member

PHNX 2022

Awards Jury Member

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