| Title | Spray |
| Agency |
Addvisuals
|
| Campaign |
Spray
|
| Advertiser |
Addvisuals
|
| Brand |
Chilliguard
|
| Date of First Broadcast/Publication |
2017 / 2
|
| Business Sector | Others
|
| Tagline | Chilliguard.com |
| Story | The Brief: Women these days feel unsafe when they venture out in the open alone. There is always the danger of eve-teasing, harassment and even kidnapping too. In such a scenario, Chilli Guard, a concentrate of chilli pepper in an aerosol spray, can boost their confidence to step out. When sprayed on the face of the attacker, it knockouts that person for at least 30 minutes, giving you enough time to get help. The idea: We designed a poster which captures the exact working and effect of the Chilliguard spray. It shows a woman in a martial art pose in an innovative illustration. Through its design, the poster encourages women to choose the Chilli Gaurd pepper spray as their self-defense tool and feel fearless. |
| Philosophy | The idea: We designed a poster which captures the exact working and effect of the Chilliguard spray. It shows a woman in a martial art pose in an innovative illustration. Through its design, the poster encourages women to choose the Chilli Gaurd pepper spray as their self-defense tool and feel fearless. |
| Problem | The Brief: Women these days feel unsafe when they venture out in the open alone. There is always the danger of eve-teasing, harassment and even kidnapping too. In such a scenario, Chilli Guard, a concentrate of chilli pepper in an aerosol spray, can boost their confidence to step out. When sprayed on the face of the attacker, it knockouts that person for at least 30 minutes, giving you enough time to get help |
| Result | Chilliguard.com ad spread too fast so that mostly people came to know about that chilliguard.com and their pepper spray. More online sale increased by 40% and chilliguard become a famous brand among other pepper spray |
| Media Type |
Outdoor/Out of Home
|
| More Information | Chilliguard.com |
| Art Director |
Manoj sharma
|
| Copywriter |
Manoj sharma
|
| Digital Illustrator |
Abhijeet sharma
|
| Illustrator |
Manoj sharma
|
