| Title | Ghaneely |
| Agency | FP7/CAI |
| Campaign | Ghaneely |
| Advertiser | Orange |
| Brand | Orange |
| Date of First Broadcast/Publication | 2016 / 11 |
| Business Sector | Telecommunications Services |
| Story | Produced in the form of a music video, our creative idea was to give the Egyptian youth full control of our campaign; the same control they had when using our app, Ghaneely. Because the app gave them a wide selection of music options, artists and genres to enjoy whenever and wherever, so too did our campaign. Choreographed at a specific beat per minute, our music video was shot to ensure that any piece of music would work perfectly on the dance moves. Accordingly, our video invited our app users to choose the song they believed best fit the dance, and in doing so, create their own unique versions of our campaign. Therefore, without the engagement and participation of our audience, the campaign would cease to exist and remain music-less. |
| Media Type | Web Film |
| Length | |
| Executive Creative Director | Ahmed Hafez Youness |
| Creative Director | Rami El Kerdani |
| Art Director | Moemen EL Siwi |
| Copywriter | Rana Khairy |
| Group Account Director | Sondos Effat |
| Account Director | Raghda El Maghrabi |
| Account Supervisor | Ramy Raafat |
| Account Supervisor | Hatem El Rashidi |
| Digital Director | Hanaa Baghdadi |
| Digital Manager | Umar Achraf |
| Digital Project Manager | Yahia Hashem |
| Head Of Planning | Naila Fattouh |
| Planning Supervisor | Mostafa Hashish |
| Head of Production | Heba Radwan |
| Producer | Inas Nagy |
| Producer | Moayad El Shenawy |
| Director | Tameem Youness |
| Director of Photography (DOP) | Mihai Marius |
| Music Composer | Wael Alaa |
| Executive Producer | Fadi Fahim |
| Editor | Ahmed Asem |
| Colorist | Karim Mira |
| Sound Designer | Hosny Ali |
| Production Company | Lighthouse Film |